Amy Joyce

Work with the VP of Promotion and Marketing to design and manage marketing pieces across print and web.
• Responsible for developing web and print-ready files for marketing materials including brochures, direct mail, sell
sheets, logos, media kits, signage, and web banners
• Involved in all aspects of short- and long-term projects from concept to completion
• Work with outside vendors in obtaining pricing and ensuring deadlines are met

Collaborate with seven other committee members to manage annual event, which brings an artist marketplace to Roslindale and promotes diversity and culture among the community.
• Create brochures, postcards, posters, flyers, and signage for the annual art event
• In charge of updating the ROS Twitter, LinkedIn, and Facebook pages
• Design of all social media advertising
• Recruit local artists to participate in showcasing their work

Edited copy, layout, and images of print collateral for a large list of clients.

Worked directly with the Deputy Director and Executive Director to update marketing materials and the annual report.
• Created templates for flyers and posters, allowing other staff to update information as needed
• Design and project management of brochures, flyers, postcards, program booklets, and space ads
• Created ads and events for social media

Created marketing pieces from concept to completion for Literacy, Mathematics, ELL/ESL, Professional Development, Early Childhood Education, and Special Education segments.
• Responsible for ad strategy, copy editing, image research, production, specs, printing, and design of marketing pieces
• Worked directly with Marketing Managers, making sure that ad plans aligned with the marketing plan and were kept on schedule, while meeting tight deadlines
• Completed Twitter ads, Facebook ads, and Infographics for the “Cite 2015 Online Learning Conference” campaign
Pearson 2008 Unsung Hero Award
Pearson Above and Beyond Award: 2009 & 2010

Devised advertising and marketing materials for the Reprographics, Sales, Digital Imaging, and Survey departments.
• Created all brand marketing pieces, including: advertisements for trade publications, business cards, catalogs, sell sheets, and direct mail
• Negotiated costs with vendors on all promotional items, which allowed company to stay under budget
• Wrote ad copy for space ads and direct mail pieces
• Organized company trade shows and educated staff on logistics

Acted as point-person for the sales team, managed the creative process after the initial sale was complete, and designed all graphics.
• Maintained clients’ satisfaction by incorporating their vision and input into the creative process
• Designed exhibit display graphics for clients such as Audi, FM Global, MIB Group, Inc., Unicco, and ConEst

Collaborated with the publisher, writers, editors, and photo editor in order to publish a local entertainment magazine.
• Supervised a team of graphic designers
• Designed magazine layouts, posters, ads, and flyers
• Worked with the co-design editor to construct a design template for the magazine