Ana De Alencar Pinto

Design * Established trend direction for new collection development * Created seasonal storyboards for all collections CAD illustrations of collection pieces for spec packs and merchandising teams * Created color palettes for seasonal collections through analysis and forecasting predictive books and instincts * Sourced suppliers for trim development and tested color of fabric and trim samples to ensure color standard consistency * Merchandising and styling for catalog layout and photoshoots

Sales and business development * Developed and maintained client relationships and styled clients, achieving high monthly sales * Visual Merchandising of store and Luxury merchandise Facilitated buyer with seasonal Merchandise product assortment

* Collaborated with designers and models, generated thousands in revenue from ticket sales, program development (Melange Kids), and more. * Recruited and managed 400+ models, 200+ interns/stylists, and more, backstage and production of fashion show BraziliAna

* Implemented strategies for growing partnerships and affiliations for mobile marketing opportunities & feature enhancements such as clickable links * Created and managed aesthetic development of brand across various channels of Social Media and Managed team to build app growth * Delivered dynamic merchandising strategies/ ad campaigns to boost downloads and app traffic and drive strategy to optimize marketing spending * Planned seasonal marketing initiatives and developed customer facing content, and scalable processes * Identified and partnered key style influencers/advisors for the app and initiated brand partnerships to feature.