Brian Lueck

MULTIFACETED DESIGNER, ART DIRECTOR

After a few years in print design, followed by several years in web design, I’ve transitioned to a hands-on design leadership role, providing design and direction for the radio industry and other freelance opportunities.

Accepting design challenges of all shapes and sizes

By applying timeless “core principles” of visual communication, I produce thoughtful designs that translate to any medium. The following are areas of design that I’m particularly passionate about:

Web Design & Development

With expertise in responsive design (and coding), along with a good working knowledge of advanced programming languages (and some help from Google), I’ve built and managed dozens of websites (using WordPress and other CMS) for a wide variety of companies. I consider myself a dual-threat: a designer who can also write code. My websites put a lot of emphasis on optimizing the user experience, from site map structure, to page layout, to overall UI/UX. I make websites that look great and function well.

Logo & Print Design

I went to school for logo and print design, and began my career creating a variety of marks and logotypes, extending those identities to stationery, brochures, and even posters. I especially enjoy print because the medium doesn’t change every 10 minutes, as appears to be the case for the never-ending evolution of technology in web design. I keep my logo and print design skills sharp with a handful of projects in the radio industry, as well as a variety of freelance opportunities.

Art Direction & Leadership

I enjoy the responsibility of leading a department of creative people, collaborating, delegating, and mentoring so that our team delivers products that look great and function well. My hands-on approach, with attention to detail, allows me to connect with other departments (and freelance clients) to decipher objectives efficiently for any given project.