Sep 2019 - Present (1 year 9 months)
•Designed greeting cards, branding, website, print collateral, and trade show booth for launch of wholesale greeting card brand.
•Worked with printer to ensure quality art execution and coordinated with vendors to produce store-ready product.
•Managed inventory, analyzed sales and promotional analytics to glean key market learnings.
FREELANCE TEXTILE DESIGNER
Brook Slane Surface Design
Mar 2016 - Present (5 years 3 months)
•Created key prints for MARVEL, supporting active assortment at Disney Store.
•Designed active graphic tee programs for Dick's Sporting Good’s brand CALIA.
•Produced artwork for seasonal tabletop decor at T.J.MAXX.
•Designed prints, plaids, and wovens for pillows, bedding, and rugs for At Home.
Sep 2008 - Mar 2016 (7 years 6 months)
•Introduced a defining hand to missy Sonoma LIFE+STYLE brand graphic tees, helping to drive successful brand relaunch (~$500M)
•Designed graphics and prints for missy, junior's, and active private labels.
•Worked closely with design and cross-functional team, to address timelines, costing, and aesthetic concerns.
Jun 2003 - Sep 2008 (5 years 3 months)
•Principal creator of artwork for junior's + young men's graphic t-shirts, driving ~$1M in sales for small (four employee) company's first year.
•Designed exclusive graphic tees for Urban Outfitters, Nordstrom, and Pac Sun.
•Created graphics worn by Beyonce, Amy Poehler, and Seth Rogen.
•Designed print collateral, website, online ads, and trade show booths.
•Worked closely with screenprinters, to ensure high-quality art execution.