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Graphic Designer

Bruce Atzer

Philadelphia, PA
Available Now
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  • About
  • About

    Motivated, committed and highly skilled Graphic Designer/Production Artist with 15+ years experience in design, production and preparation of print ready files. Accomplished at critical color matching, photo compositing and image optimization. Leads the transformation of raw data and concepts into concise and meaningful visuals and fully understands strategies, objectives and key messages of materials being created. Expert in creation and execution of catalogs, circulars, packaging, signage, brochures, postcards and newspaper ads; experienced with social media, web banners and email marketing. Detail oriented with strong communication skills, works well in fast-paced, deadline driven environment, maintains consistency, standards and accuracy on all projects. Adept at collaborating directly with clients as well as creative teams.

  • Education
    • Bachelor of Fine Arts Illustration/Graphic Design
      University of the Arts
  • Experience
    • Graphic Designer
      Westinghouse Lighting
      Philadelphia, PA
      Nov 2015 - Jan 2019 (3 years 2 months)
      * Responsible for layout, design and production for high-end product catalogs * Photography retouching, color matching, photo compositing, image optimization, creation of charts, logos and icons * Executed all client corrections throughout all phases of catalog life cycles
    • Graphic Designer Lead
      PureRED Integrated Marketing
      Exton, PA
      Oct 1996 - Apr 2015 (18 years 6 months)
      Agency Clients: Philadelphia Eagles Catalog, Lowes, Acme Markets, Becker’s School Supplies, Walgreens, Sears, 
 K-Mart, US Foods, SuperValu, Duane Reade, Five Below, Zany Brainy, Macy’s, Thomas Medical, Franklin Mint, Officer Store, The Fire Store, 3SI Security, Lasko Products, PennyWise

      • Responsible for layout, design and production for various collateral including catalogs, brochures, circulars,
 flyers, newspaper ads, in-store signage, social media, web and email marketing
      • Managed workflow of design team, ensuring productivity, integrity of work and adherence to all schedules • Designed multiple easy-to-read and order catalogs (400+ pages) for children’s educational retailer that, due
 to the designs, directly increased revenue year after year for client
      • Photography retouching, color matching, photo compositing, image optimization
      • Creation of logos and icons, with strong illustration capabilities
      • Successful in a fast-paced environment, completing projects accurately and on schedule
      • Experienced with purchasing and tracking/cataloging stock photography
      • Photography director and editor for wide variety of product and model shoots
      • Hired photographers, booked models, makeup artists and stylists, initiated and maintained photo schedule • Managed and directed children during photo sessions (Kid Wrangler)
    • Catalog Visual Coordinator
      Strawbridge & Clothier
      Philadelphia, PA
      Sep 1993 - Aug 1996 (2 years 11 months)
      Directed photography for home store, jewelry and electronics catalogs for direct mail and newspaper advertising. Worked directly with photographers and stylists to ensure that end images maintained the integrity and accuracy of layouts * Coordinated multiple projects, keeping all within set budgets and schedules * Liaison between merchandise buying division and art department Technical Proficiency Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat), Filemaker, Pitstop and Microsoft Word.
  • Industries
    • Advertising
    • Apparel
    • Commercial Furniture
    • Non-Profit
    • Retail
  • Skills
    • Graphic Design
    • Illustration
    • InDesign
    • Photographic Styling
    • Photoshop
    • Print Design
    • Print Production
    • Production Design
  • On Coroflot
    @BruceAtzer, member since 2015
      • Followers 3
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