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Creative Director & Project Manager

Andre Allen

Toronto, Canada
Available Now
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  • About
  • About

    Very multi-facted individual (3yrs UX/UI, 12+ yrs design/marketing, 3yrs. social work), very strong multi-tasking & project management abilities, helping teams hit target goals

    with stakeholders, using qualitative and quantitative research methods. Works well in

    cross-platform teams, conducts innovative solutions under strict deadlines and budgets.

  • Education
    • DSW Developmental Services
      Dominion College of Business, Health, Technology
      2020 - 2021
    • Certificate Business Development & Entrepreneurship
      Job Skills Ontario
      2014 - 2015
    • Diploma Program Business Illustration
      Seneca College @ York University
      2011 - 2012
    • Diploma program Animation
      Seneca College @ York University
      2008 - 2011
    • Certificate Fine Arts
      Sheridan College
      2007 - 2008
  • Experience
    • Quality Analyst
      Invisible Technologies
      Jan 2024 - Present (2 years 5 months)
      - Quality Control (QC) for teams of 70+ agents, ensuring high standards of service; Monitoring KPI’s and other metrics such as Average Handle Time (AHT) and

      - Analyzing Machine Learning using techniques like: (RLHF, SFT, RAG, Reward Modeling, etc); Studying Model Behavior patterns for Generative-AI prompts, with the Lead QA's

      - Overseeing AIT departments (AI Data-Training), focusing on evaluating and testing agent prompt-engineering skills to ensure accuracy, security, and effectiveness of AI systems

      - Communicating with Corporate Clients using various cross-platform channels (Ex. Slack, Jira) to address inquiries, resolve issues, and provide product and service information.

      - Collaborating with world-leading researchers and analysts to train and understand AI Models using abstract and real-world contexts; Training LLM’s AI to read, write, recognize & summarize knowledge, and interpret abstract contextual meaning
    • Behavior Support Associate
      Barrantes & Associates
      Sep 2021 - Jul 2023 (1 year 10 months)
      - Perform comprehensive behavioral assessments, including observations, interviews, and evaluations

      - Create individualized treatment plans based on assessment findings, incorporating evidence-based strategies and interventions.

      - Deliver one-on-one or group therapy sessions, applying behavioral techniques and therapeutic approaches to manage and modify behaviors

      - Track client progress towards treatment goals, adjust interventions as needed, and provide regular updates to clients and their families.

      - Offer training and support to caregivers, parents, or guardians on effective behavioral management techniques and strategies
    • Lead UX/UI Designer & Researcher
      Foodsply
      Feb 2020 - Sep 2020 (7 months)
      - Leading small business team on a cryptocurrency based agricultural app
      - Created interface designs & Prototype for Android/iPhone
      - Tested WCAG/AODA compliance (mobile, desk)
      - Conducted User journey maps, sketches, mockups, test products w/ accessibility standards
      - Communicated digital guidelines to investors, engineers, marketing & Project Manager
    • Creative Director & Project Manager
      DistinktGroup
      2014 - 2020 (6 years)
      ART-DIRECTION AND ASSET MANAGEMENT:
      • Facilitating participation of Sr. management meetings (via in-person or Video Chat)
      • Scheduling team working timelines; hitting target deadlines for client submissions
      • Communicating client briefs + dealing with new client proposals/concepts
      • Preparing, organizing & teaching workshops related to visual arts and young artists training
      • Reviewing/approving teamwork submissions; Upgrading average work to production-quality
      • Utilizing + enhancing branding guidelines; using brand assets/characters as necessary
      • Researching UI, analyzing + presenting User Experience project breakdowns for team exploration
      • Planning, visualizing, constructing & coordinating booth setup for film festival and film screening
      • Creating original mascots & interactive characters for children's entertainment brands

      MARKETING, PROMOTIONS AND CUSTOMER SERVICE:
      • Brainstorming, scheduling, publishing social media phrases, taglines, revising copy + proof-editing
      • Managing client budgets for marketing & selling products (t-shirts, event bookings, etc)
      • Keeping track of client files, documents, folders and references for easy access
      • Consulting & solving client issues, revisions + other concerns via email, face to face, or phone
      • Using critical-thinking, creative problem-solving + other soft skills, such as conflict resolution

      BRANDING & CREATIVE: (DESIGNING, EDITING + PRESENTATIONS):
      • Filming & Editing Videos: (including Script-writing, Directing, + Editing if necessary)
      • Illustrating & Graphic-Design: (books, albums, tickets, logos, flyers, icons, banners, etc)
      • Audio-Engineering & tweaking Original Sound Productions
      • Photography & Photo-Editing (Enhancing images to better marketing)
      • Story-boarding original concepts for music videos & animations
      • Developing & marketing music artists brand-identity + producing various promotional content
    • Graphic Designer and Communications Assistant
      Canadian Observatory on Homelessness
      Jan 2017 - Dec 2017 (11 months)
      Contract position as a graphic designer and communications assistant for the COH - (Canadian Observatory on Homelessness). "The Homeless Hub" is a COH research facility located at York University. They operate one of the largest online research databases in North America for evidence-based research, implementing prevention tactics, community awareness & project-analysis to fight the many causes of homelessness.

      ROLE DESCRIPTION:
      - Connecting with Sr. Managers; discovering latest online resources for group marketing research
      - 100% Organization of personal contributions to crew media files using Slack/Trello web applications
      - Progressive completion of research reports, drawing survey metrics into clean info-graphic statistics
      - Temporary Facilitator, leading weekly group department meetings, involving 10+ other faculty
      - Customizing eye-catching layouts for visual-marketing and publishing (blogs/websites)
      - Conducting research & executing visual mock-ups for new website research summaries
      - Offered critiques & unique perspectives on team members' projects before final submissions
    • Lead Graphic Designer
      PGA International
      Jan 2016 - Dec 2016 (11 months)
      Contract Position, working on "Rung De One" Color Festival. A highly anticipated event with a great audience turnout -- Also known as the world-popular "Festival of Colors". Celebrating their 3rd year in operation, this time near Square One, Mississauga: the 2nd largest shopping center in Canada.

      ROLE DESCRIPTION:
      - Producing multiple iterations of concepts & templates for print, web & social media management
      - Devising event launch strategies with both project managers and 5+ other team members in office
      - Final works shown in popular multimedia & advertising platforms: (BlogTO, NOW Magazine, etc)
      - Festival event collaborator - involved in offering secondary artistic services to 100's of consumers
    • Lead Graphic Designer
      Agape Reprographix
      2015 - Dec 2015 (6 months)
      - Consultant on client proposals, email inquiries; finalizing on-spot proofs & print ready graphics
      - Improvised arrangements for visual identity & mock-ups; using B2C promotional pricing packages
      - File organizations for all project folders, referencing for easy access; daily track-keeping of orders
      - Clerical drafts: revising outdated client works; renewing client-templates for future job proposals
      - Getting direct approvals from main office manager & collaborating with secondary office manager
      - Learning & updating software, increasing team workflows and general knowledge awarenesss
  • Industries
    • Advertising
    • Entertainment
    • Toys & Games
    • Mobile Apps
    • Education
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Character Design
    • Concept Art
    • Content Management
    • Creative Direction
    • Game Design
    • Social Media Marketing
    • UX
    • UX Research
  • Elsewhere on the Web
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  • On Coroflot
    @ByAndreAllen, member since 2014
    • Following 8
    • Followers 5
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