Cynthia Reed

Working as a freelance creative on diverse projects such as: print, web and presentation design for Union Savings Bank of Danbury, where I developed the branding for their new financial management service — FutureTrack; and all customer notification materials for their 2017 Core Conversion, including all print materials, web design, and digital marketing pieces. I also design dynamic presentations for clients such as Blue Buffalo, Regeneron Pharmaceuticals, and Quest Diagnostics utilizing Powerpoint, PremierePro, and AfterEffects. Recent branding and label design projects include Frog Alley Brewing Co. of Schenectady, NY and Altamont Vineyard & Winery, NY.

At this highly creative, demanding, fast-paced media and marketing agency, I work as an independent designer with the new business team during pitches, which includes presentation design, print design and comp art. My work for Mindshare also includes numerous collaterals: wall wraps, booklets, and novelty pieces.

In the creative services department of this full-service retirement firm, my work as a designer included numerous print and online pieces such as booklets, brochures, ads, newsletters, email, web banners, and Powerpoint presentations. I helped in developing promotional concepts for new and existing retirement plan clients; and worked with Transamerica Investments in Denver, Colorado, designing the sales and informational materials for the Advanced Markets Group.

During this period my projects included print & presentation design, and digital illustration/comp art for various ad agencies including McCann-Erickson, Ogilvy Healthworld, and Grey Worldwide; litigation graphics with DecisonQuest; food and beverage marketing materials with GammonRagonesi, and presentation design for the commercial real estate firm Newmark Grubb Knight Frank.

As part of the interactive department in this health care marketing agency, I was responsible for the design and production of websites and visual aids for our pharmaceutical clients — from initial concept through to final delivery — as well as with designing and building visual aids in Flash for use by pharma sales reps, and educational aids for medical professionals. I also produced digital comp illustrations for various campaigns and new business pitches.