Carl Gracie
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About
Creative Director and founder of Second Language Design Consultants, helping brands speak with clarity and imagination. Based in Newcastle upon Tyne, England, I create brand identities, packaging, digital platforms and content that connect businesses with their audiences. From drinks to hospitality and event branding, I blend strategy and design to deliver meaningful, distinctive work that drives results.
👉 Discover more about my work: https://www.second-language.co.uk/ -
Education
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BA Graphic DesignLeeds Beckett University1995 - 1998
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BAC Graphic DesignEcole Estienne, Paris1997 - 1997
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Experience
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Freelance Creative DesignerNewcastle upon Tyne, United KingdomJan 2024 - Present (2 years 5 months)I’m an award-winning Creative Designer who’s comfortable working remotely or on site. I’m a strategic thinker, who’s obsessed with design trends and understands consumer psychology with over 20 years of experience in branding, visual storytelling, and digital innovation. My expertise spans print, digital, social and UI/UX, with a strong background in leading design teams and executing high-profile projects which blend creativity with functionality. I managed clients and led creative teams whilst commissioning photographers, illustrators and developers; creating campaigns for Whirlpool, Coca Cola, Ritz Crackers, Chester Racecourse, Musselburgh Racecourse, Edinburgh Gin, Glengoyne Whisky, Tamdhu Whisky, Smokehead Whisky, Nordoff & Robbins, Edinburgh Castle.Branding, Saltaire Brewery, Glasshouse Events and Royal Highlands Hotel, Inverness.
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Awards
Design Rush's Design Award, World's Best Packaging Designs (2025) for the Edinburgh Gin Experimental Series. Standout features include a clear, vibrant bottle design and coloured labels for product variation, with elegant typography.
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Affiliations
Wine and Spirits (Number 1 BWS group on Linkedln) - Manager
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@CarlGracie, member since 2025