Casey Barnes

Designed and managed all company web, social and email content via Shopify and Photoshop

Created drop down menus, added social sharing buttons and the ability for customers to leave product reviews which led to a 50% increase in web sales

Designed and executed all email marketing strategies via Photoshop and MailChimp to increase overall sales

Managed social media content including blogger reach out, collaborations and giveaways

Wrote contracts for third party vendors and assisted in inventory control to help with product sell through

Assisted in photo shoots and made final edits to photographs for web

Coordinated blogger calendar including events, travel, appointments and campaigns

Assisted in creative pitches for social posts and written content for blog

Drafted blog posts and published final content to WordPress

Managed all email correspondence

Responsible for building, training and developing a team of ten associates to continuously perform in the top 10% of the company

Coordinated the ordering, receiving and merchandising of all products brought into the showroom

Strategically planned merchandising strategies for all in store promotions (including exit strategies of dropped merchandise)

Oversaw customer pick up, visual, labeling, product placement and janitorial duties

Styled mannequins, merchandised floor fixtures and back walls to create universal theme or color story

Participated in monthly sales plan meetings with store management team

Walked the sales floor with corporate staff during visits

Educated sales associates on corporate visual standards and merchandising techniques

Coordinated Fall 2011 Fashion Show (Cast and Styled models, Built runway, Coordinated music)

Helped clients plan and design events utilizing BTB’s 35,000 square foot warehouse
fully equipped with props, tables, chairs, linens, ect.

Arranged showroom meetings and site visits with clients to ensure excellent communication

Built event quotes and checked inventory levels to assist in developing seamless events

Researched various outside vendors and placed purchase orders

Analyzed graphic design trends for S/S 2014 t-shirt line

Created sales spreadsheets to ensure organization and professionalism

Responsible for creating table top, vignette and window displays within corporate standards

Re-merchandise store according to product quantity and new receipts for each season

Help create pleasing and beautiful children/infant spaces with customer guidance

Provide excellent customer service in order to build brand loyalty and increase store profit

One of 15 hand-selected students elected to participate in the creation of a shop within a department store for contemporary fashion designer Karen Kane