Cherilyn Payton

As sole Graphic Designer: 1) Established and maintained “corporate style” for this long-standing institution's SoCal-wide "visual presence." 2) Collaborated regularly and smoothly with senior management, staff, and a wide array of vendors. 3) Advised on, conceived, designed and created corporate and promotional logos, ads, catalogs, website designs, marketing-collateral materials, invitations, signage, stationery, posters, flyers, direct mail, billboards, banners, marquees, brochures, sales folders, etc. 4) Art-directed and project-managed multiple freelance designers and photographers. 5) Managed press checks to significantly elevate quality control. 6) Devised and maintained comprehensive production schedules.

1) As Graphic Designer for this national malpractice-insurance company, conceived, designed and produced corporate logos, ads, newsletters, marketing collateral materials, promotional items, presentations, invitations, signage, stationery, posters, flyers, direct mail, annual reports, brochures, and website details. Also trained marketing staff in use of corporate PowerPoint templates. 2) As Print Production Manager, interfaced with numerous vendors to manage all outside printing, ad placements, and direct mailings.