Orlando CVB Project

Concept was the attract attention from the RSNA (Radiological Society of North America) so that they'd consider moving their annual convention from Chicago to Orlando. I was asked by CEO Gary Sain to offer strategic talking points, as well as create some sample ideas. I was given 24 hours, and the project was completed successfully in 18 hours. One concept was to figure out how to print on x-ray style paper, which is why many of the images are in B&W.

Chris Carberg
Creative Direction & Copywriting Orlando, FL