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Product Design and Development
Chris Catton
London, United Kingdom
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About
Creative manager and designer, passionate about crafting compelling product experiences that can both delight and inspire. Experienced across hardware and digital product development and able to merge these skills with an acute sense of business and marketing strategy to deliver innovative, award winning and successful outcomes to challenging briefs.
I offer a complete design and development solution for products and packaging. Specialising in helping inventors and start-ups launch their first products to market
- Market insight
- Concept generation and development
- CAD modelling and engineering
- Prototyping
- Packaging and retail design
- Production and supplier management
I also provide advice and consultation to companies looking to benefit from the latest on-demand/ customisable manufacturing methods, such as 3D printing and laser cutting, and for developing innovation lead product strategies. -
Education
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B.Eng Product Design & ManufactureLoughborough University2000 - 2004
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Experience
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Head of ProductLondon, United KingdomMay 2017 - Present (9 years 1 month)Responsible for producing the company’s product vision and roadmap as well as representing the Product Team and championing the user in executive level planning and decision making. Owned and reported on KPIs for digital retention and engagement as well as subscription MRR and churn.
Responsible for the end-to-end design and delivery of new products to market, as well as the
management of existing ones, that integrate electronics, crafting and digital tools to produce play-led experiences with an authentic curriculum based foundation. Managing user testing programs and research projects alongside regular data reporting from our digital platforms to constantly challenge our assumptions and provide user insight we can use. -
Designer & MakerLondon, United KingdomNov 2011 - Present (14 years 7 months)Providing a complete product development service from market insight & product ideation, to prototyping & engineering to final production & retail, alongside advice and consultation on innovation strategies and branding. Building a network of contacts within consumer product companies and developing relationships with key stake holders and decision makers.
Assisted a number of small businesses and start-ups to successfully develop and release their first products to market as well as working with large multi-nationals to strengthen their existing product ranges. -
Toy Director (Head of Hardware Product)London, United KingdomFeb 2013 - Oct 2014 (1 year 8 months)A revolutionary and award winning tech start-up merging the worlds of digital games and physical toys. Developed an encompassing brand story and aesthetic alongside a range of products which using the latest production technologies could be personalised and manufactured on-demand. Used lean start up and analytical methodologies to find the perfect product-market fit and plan a series of successful marketing strategies.
Introduced Makies to traditional retail, designing attractive, experiential packaging and merchandising solutions and overseeing their installation into Hamleys and Selfridges in London. -
Creative Lead / Senior DesignerLondon, United KingdomApr 2008 - Feb 2013 (4 years 10 months)Developed dozens of successful products working on the entire design process from conception to final global execution. Including research & market analysis, concept generation & development, prototyping, engineering, DFMA,packaging & POS design and working with the company’s global manufacturing partners.
This was achieved whilst managing a team of designers, planning schedules and development strategies, and ensuring projects were delivered on time and on budget. Also helped to shape the company’s brand and ensured the company’s strict levels of quality were maintained at all times. -
Designer / Model MakerWindsor, United KingdomJun 2007 - Apr 2008 (10 months)Working on the product design and development for items as varied as kitchen utensils and children’s toys (Disney, Hasbro, Character Options and others) to high street shoes (Clarks). Creating innovative and attractive solutions using sketching, model making and computer design.
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Product Design EngineerNottingham, United KingdomJun 2002 - Jun 2007 (5 years)Responsible for researching and testing new technologies before integrating them into the company’s design and manufacture workflow improving efficiency and the product quality. In doing so becoming one of the principal designers for all digital plastic products.
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Elsewhere on the Web
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On Coroflot@ChrisCatton, member since 2014
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