Christine Thomas

- Identify client's project vision & needs
- Identify & investigate the client’s current or desired brand identity, market sector, target audience, & competition
- Investigate visual & marketing trends relating to the client's industry & target market
- SEO optimization & analytics tracking
- Traditional & social media marketing campaigns
- Social media optimization
- Print & digital asset creation & archive management
- Creation & production coordination of marketing & business collateral
- Proposal design & coordination
- E-mail marketing campaigns & analytics
- E-newsletters
- Event planning/coordination
- Logo design, illustration, web/digital asset creation, brand identity systems, corporate collateral design
- Manage workflow, utilize time management & best practices, optimize turnaround & meet deadlines

Client’s goal was to reduce marketing expenses, grow brand awareness and reputation within the local market, optimize social media accounts and increase engagement, improve SEO rankings, increase traffic to their website, and ultimately increase visits and grow sales for brick-and-mortar retail business. The client also wished to establish a larger presence within the state retail cannabis market through regional B2B advertising campaigns. Within one year and with minimal marketing expenses all optimization/growth targets were met and target sales goals were surpassed. Additionally, regional advertising campaigns were successfully executed through lead acquisition resulting in valuable advertising opportunities with major local and cannabis industry publications including Dope Magazine, Oregon Leaf, Travel Oregon, Willamette Week, and Portland Mercury.

- Identify client's marketing goals & needs
- Identify & investigate the client’s current or desired brand identity, market sector, demographic, & competition
- Investigate marketing trends relating to cannabis industry & target market
- SEO optimization & analytics tracking
- Develop and execute traditional & social media marketing campaigns
- Social media optimization & content creation
- Drive social media engagement to meet desired KPI’s
- Creation & production of digital and print marketing & business collateral
- Research & generate marketing leads to grow exposure
- Event planning & coordination
- Co-manage website
- Coordinate & collaborate frequently with owner, management, staff, vendors, & industry professionals

Graphic design for Africa Boku Talent (ABT), a non-profit organization supporting and promoting African creativity in music, dance, acrobatics, magic, film, stage, fashion, design, art, and literature.

The project included creation of a brochure and flyer as marketing collateral for the Africa Boku Tours brand which hosts expeditions through Africa showcasing and bringing greater global awareness to the African people, their creativity and landscape. The key imperatives for this project were to showcase West African people and culture, specifically in the regions of Accra, Ghana, and Lagos, Nigeria. The design needed to reflect this celebratory cultural and artistic attitude with emphasis and express a non-traditional tour experience, unlike the Safari tours more common to Africa.

- Develop, coordinate, and produce proposals, cut sheets, white papers, print & digital marketing materials, & press releases
- Maintain and update firm identity systems, brand standards, & asset/photo archives
- Create firm collateral
- Co-manage website
- Coordinate & collaborate daily with principals, architects, designers, consultants, office staff & vendors.

- Work with marketing directors/PR management, company presidents, corporate staff, and brokers to develop, design, implement, and maintain company and individual marketing campaigns
- Maintain identity system and brand standards for logos, colors, production materials and production methods
- Regularly coordinate with president, brokers, staff, production companies and vendors to develop, design, and produce company branding, collateral, and print and digital marketing materials including: sales packages, proposals postcards, ads, flyers, templates, training materials, signage, newsletters, invitations, and more
- Create and coordinate e-newsletters and email marketing campaigns
- Co-manage websites
- Co-manage social media and PR outlets.
- Coordinate and create direct mailing campaigns
- Coordinate with outside print, sign, and graphic design vendors for production
- Actively prioritize projects, fluctuating work queue and daily duties to optimize workflow and meet deadlines

Logo design for WADE--website specializing in reference material and tips for weathering, aging, and distressing techniques. Also included creation of alternate logos, website banners and favicon graphics.

- Coordinated with owner and vendors to design and implemented a complete company re-brand from initial concept to final execution and implementation
- Establish, update and maintain identity system and brand standards for logos, colors, production materials and production methods
- Regularly coordinate with owner, brokers, staff, production companies and vendors to develop, design, and produce company branding, collateral, and print and digital marketing material including: logos, email/digital marketing campaigns, postcard marketing campaigns, newspaper/magazine ads, banners, bus stop signs, billboards, fleet and truck signage and decals, building signage, promotional items, business cards, and letterhead
- Maintain archives of all projects and collateral
- Actively prioritize projects, fluctuating work queue and daily duties to optimize workflow and meet deadlines

A quick logo design project for GreenGold studio, an independent landscaping company in Portland, OR, involving creation of a new logo and re-designing of their previous business card.

Circular logo seal design concepts for local independent microbrewery.

- Used RIP to set up and processed projects for large & small format printing, vinyl cutting, scanning, and binding
- Provided project quotes and collected payments
- Provided design and prepress assistance as needed
- Provided technology and design troubleshooting as needed
- Carefully managed time and workflow to optimize output and meet deadlines
- Provided administrative

- Operated, maintained and organized studio equipment including 3 letterpresses, and an expansive archive of letter blocks
- Handled typesetting, press runs, and photopolymer plate creation of print materials and books for classes, studio projects, and artist work
- Aided instructor and students with assignments and equipment use