Chris Young

Design and art direction for projects including identities, websites, advertising, packaging and corporate collateral.

Clients include Windset Farms, Jind Fruit, Mink Chocolates, British Columbia Construction Industry Training Organization, Forestry Innovation Investment, Reimer Alliance, Vista D'oro Farms & Winery, Broadband Network Three (BBN3), British Columbia Conservation Foundation and the 'Bear Aware' program.

Design and art direct projects such as identities, websites, annual reports, advertising campaigns, promotional pieces, packaging, editorial layout, tradeshow booths as well as ongoing consulting.

Achievements:
The Salient Group’s website – A project I started at Coercion Design was a complete redesign of the real estate developer’s corporate website, including social media integration on Facebook and Twitter, as well as content generation for their blog and e-newsletter.
Lancaster Mall logo – Redesign, and complete brand relaunch as part of the Saint John, New Brunswick mall’s $13 million revitalization.

Clients:
The Salient Group, Coercion Design Inc., Chum Television (CityTV Vancouver), Twin Fish Creative (started as freelance, became a full time job), Free Agency Creative, Blenz Coffee, Peoples Jewellers and more.

(formerly David Wylie Communications Inc.)

Conceptualize, create and produce branding and collateral for Coercion, and award-winning design studio who’s main focus is on many of Vancouver’s high-end condominium developments and historic conversion projects.
Materials include branding, identity work, brochures, websites, presentation folders, stationery, and specialty promotional items.

Achievements:
Using my web experience, I brought Coercion closer to a full-service studio, which previously concentrated on print projects within the real-estate marketing sector. This resulted in many more websites staying within Coercion’s studio – keeping the project’s branding more on-point. Full corporate website redesigns for Intracorp, The Salient Group and the Townline Group of Companies, as well as websites for some of those developer’s projects.

Clients:
The Salient Group, Townline Homes, Intracorp, Bogner Developments, Mosaic Homes and more.

Created and supervised all design and promotions for MacNeil Bikes, Ten Pack Distribution, the Metro BMX Jam contest series, and Pivotal Seats.

Duties included:
Producing brand identities, catalogues, posters, websites, copywriting and website news updates, studio product photography, and everything under the sun.

Oversaw design, editing and production of four full length action-sport commercially released DVDs (The MacNeil Video, MacNeil San to Van tour video, Ten Pack Evolution, Props Metro Jam video)

Achievements:
While wearing many hats, and utilizing several skill-sets across multiple platforms, I elevated the worldwide recognition of the many brands that World Bicycle Sports promoted. This includes their in-house bicycle brand MacNeil Bikes; their Canada wide distribution company, Ten Pack Distribution; their patented Pivotal seat/seatpost combo accessory; and the professional BMX Metro Jam contest series in Singapore, Toronto and Vancouver over 5 years; and also the infamous Red Bull Elevation contest series in Guadalajara and Whistler over 4 consecutive years.

Created and supervised all design and promotions for MacNeil Bikes, Ten Pack Distribution, the Metro BMX Jam contest series, and Pivotal Seats.

Duties included:
Producing brand identities, catalogues, posters, websites, copywriting and website news updates, studio product photography, and everything under the sun.

Oversaw design, editing and production of four full length action-sport commercially released DVDs (The MacNeil Video, MacNeil San to Van tour video, Ten Pack Evolution, Props Metro Jam video)

Achievements:
While wearing many hats, and utilizing several skill-sets across multiple platforms, I elevated the worldwide recognition of the many brands that World Bicycle Sports promoted. This includes their in-house bicycle brand MacNeil Bikes; their Canada wide distribution company, Ten Pack Distribution; their patented Pivotal seat/seatpost combo accessory; and the professional BMX Metro Jam contest series in Singapore, Toronto and Vancouver over 5 years; and also the infamous Red Bull Elevation contest series in Guadalajara and Whistler over 4 consecutive years.

Created and supervised all design and promotions for MacNeil Bikes, Ten Pack Distribution, the Metro BMX Jam contest series, and Pivotal Seats.

Duties included:
Producing brand identities, catalogues, posters, websites, copywriting and website news updates, studio product photography, and everything under the sun.

Oversaw design, editing and production of four full length action-sport commercially released DVDs (The MacNeil Video, MacNeil San to Van tour video, Ten Pack Evolution, Props Metro Jam video)

Achievements:
While wearing many hats, and utilizing several skill-sets across multiple platforms, I elevated the worldwide recognition of the many brands that World Bicycle Sports promoted. This includes their in-house bicycle brand MacNeil Bikes; their Canada wide distribution company, Ten Pack Distribution; their patented Pivotal seat/seatpost combo accessory; and the professional BMX Metro Jam contest series in Singapore, Toronto and Vancouver over 5 years; and also the infamous Red Bull Elevation contest series in Guadalajara and Whistler over 4 consecutive years.

Event Management includes large scale international filmed/televised sporting events for:

- Red Bull Elevation: Guadalajara, Mexico (2008), and Whistler, Canada (2007, 2006, 2005)

- Metro BMX Jam contest series: Singapore, Vancouver, Toronto, Kingston, filmed for the RushHD network and FuelTV network, USA.

- ERA Elite Race Association

- 2008 Kingston Bike Festival

Designed layouts for both the print and web versions of the magazine. Produced content for the news component of the website on an almost daily basis.

Created promotional collateral and advertising campaigns for a largely corporate client base.

Clients:
Future Shop, Masev Communications, Stormtech Outerwear, Champion Sportswear, Ryders Eyewear and more.

(Freelance position turned into full-time position)

Created annual reports, identites, advertising campaigns, brochures, presentation folders, packaging, websites, and tradeshow booths

Clients include:
BC Rail, Sun Peaks Resort, Forbes Medi–Tech, ReturnAssured.com, SoBe, Cool Canadian Water and Virgin Cola.

Created promotional collateral such as kit folders, magazine campaigns, tradeshow booths, websites, and some small multimedia projects for a wide range of clients.

I worked part-time throughout the school year, and full time during my summers while attending Conestoga College. I designed packaging solutions for a broad range of applications, from medical supplies to automotive.

Tasks included working with the Senior Industrial Designers creating samples and prototypes, quality control of first-offs prior to moving into production, creating Autocad drawings for tooling, as well as verifying dies.