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About
COVER LETTER: HELLO, HIRE ME H Clearco HELLO, HIRE ME H Clearco Art Director, Sept. 2021 to Aug. 2022 _Led a team of 8 designers through sprints and workshops to revamp our branding guidelines based on user feedback _Collaborated with the dev team in building modular design systems resulting in quicker turnaround times for landers and products _Led an external agile team (UX Researcher, UI designer) through an iterative homepage redesign with the use of A/B testing data _Coached and mentored team members ensuring they are performing their best by providing workshops, 1:1 meetings and regular reviews Bell Media Motion Designer, Oct. 2020 to Aug. 2021 _Art directed and designed eTalk Canada's 20 year logo and in-show elements including bumpers, lower thirds, quotes, slates, and more Toronto Public Library Senior UI/UX Designer, Jan. 2018 to Sept. 2020 _Art directed and designed AODA/WCAG compliant responsive websites, TD Summer Reading Club (TDSRC) and Toronto Public Library Kids (TPL Kids) from start to finish, resulting in a 150% increase in engagement within the first month _Designed and launched the TPL: TTC Reads app, using user research findings with external agile teams, leading to more holds on books _Developed 3D models and cinemagraphs for the Toronto Reference Library's Space Exhibition as AR elements, getting more engagement trevor//peter Senior Designer, Jun. 2017 to Jan. 2018 _Art directed and designed limited edition bottles for Smirnoff Canada, which acquired new business from the American team _Collaborated with the senior copywriter on pitches resulting in new business from Smirnoff and H&M _Led a team of 2 designers and 3 production artists in the creation of OOH, DOOH, packaging and ads for national campaigns DECK Agency Lead Designer, Oct. 2015 to Jun. 2017 _Designed branding guidelines, editorial layouts, responsive sites and motion pieces for various hospitality clients 6 Degrees Integrated Communications Designer, May 2014 to Oct. 2015 _Conceptualized ideas and developed mockups for pitches, resulting in new business from General Mills and Campbell's _Led a team of 4 production artists for DOOH, OOH, POS, POP OneMethod Inc. Designer, Oct. 2012 to Feb. 2014 _Developed a new look for Bioré Canada's social posts, which was used as a template by the American team RELEVANT EMPLOY MENT HISTORY _2019 Awwwards. Honorable Mention _2019 Muse Design Awards Winner (Rose Gold) _2019 A' Design Award & Competition Winner (Iron) _2013 Behance Student Show _2012 Behance Product Design _2011 Adobe Design Achievement
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Education
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Bachelor of Design Specialized Honours Degree DesignYork University / Sheridan College2008 - 2012York University and Sheridan College's Joint Program in Design. I also received a Professional Certificate in Digital Design from the program. Additionally, was honoured by Adobe Design Achievement Awards as a finalist in 2011 from one of my packaging projects.
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Experience
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Art DirectorToronto, ONSep 2021 - Aug 2022 (11 months)At Clearco, I led a team of 8 designers within the marketing and product teams through sprints and workshops to revamp our branding guidelines based on user feedback. As a result, there was an increase in click-through rates of our ads and higher engagement on our site and landers due to the updated colour palette, fonts, texture and icons allowing for better readability, and better scan and skim.
As for increasing turnaround time and brand consistency across web applications: landers and products. I collaborated with the development team in building modular design systems which allowed different teams to use to build quickly and efficiently.
Additionally, I was tasked to lead an external agile team through an iterative process of our homepage redesign with the use of A/B testing data. This resulted in a higher number of sign-ups on our website.
Lastly, I coached and mentored team members by providing workshops, 1:1 meetings and regular reviews to enable trust-building and collaboration amongst team members. -
Motion DesignerToronto, ONOct 2020 - Aug 2021 (10 months)At Bell Media, I art directed and designed eTalk Canada's 20-year logo and in-shot elements including bumpers, lower thirds, quotes, slates and more. Those elements were then templated for quicker turnaround times and brand consistency.
Additionally, I created bumpers for in-show specials for both eTalk and The Social, allowing for better engagement. -
Senior UI/UX DesignerToronto, ONJan 2018 - Sep 2020 (2 years 8 months)At Toronto Public LIbrary, I art directed and designed AODA/WCAG compliant responsive websites, TD Summer Reading Club and Toronto Public Library Kids from start to finish, resulting in a 150% increase in engagement within the first month.
Additionally, I designed and launched the TPL: TTC Reads app, using user research findings with external agile teams, leading to more holds on books.
Lastly, I developed 3D models and cinemagraphs for the Toronto Reference Library's Space Exhibition as AR elements, garnering more engagement from users. -
Senior DesignerToronto, ONJun 2017 - Jan 2018 (7 months)At trevor//peter, I art directed and designed limited edition bottles for Smirnoff Canada, which acquired new business from the American Team. Resulting in 10 unique limited edition bottles that were province/state specific sold within North America.
Additionally, I collaborated with the senior copywriter on pitches resulting in new business from Smirnoff and H&M.
Some clients I worked with include Red Bull, Diageo Canada (Smirnoff, Captian Morgan), Nike, H&M, Ugg, Huawei and Snakmandoo. -
Lead DesignerDECK AgencyToronto, ONOct 2015 - Jun 2017 (1 year 8 months)At DECK Agency, I designed branding guidelines, editorial layouts, responsive sites and motion pieces for various hospitality clients.
Some clients include Fairmont Hotels and Resorts, The Honest Co., The Chase Hospitality Group (Planta, The Chase Fish & Oyster), Tully Luxury Travel, Giant Containers and Beneplan. -
Designer6 Dergrees Integrated CommunicationsToronto, ONMay 2014 - Oct 2015 (1 year 5 months)At 6 Degrees I conceptualized ideas and developed mockups for pitches, resulting in new business from General Mills and Campbell’s.
Additionally, I led a team of 4 production artists for DOOH, OOH, POS, POP and developers for campaign landers.
Some clients include, Campbell's, General Mills, Heart and Stroke, Highliner, and more. -
DesignerToronto, ONOct 2012 - Feb 2014 (1 year 4 months)At OneMethod, I developed a new look for Bioré Canada’s social posts, which was used as a template by the American team. Outside of social media posts and campaigns, I designed websites and landers for variety of clients.
Additionally, I designed national campaigns and conceptualized for pitches.
Some clients include Disney, Bioré, Kit Kat, Smarties, Aero, Jergens and more.
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Awards
(Finalist)
ACH IEVEMENTS -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Christiafung, member since 2022