• About
  • Portfolio
  • Stream
Mattel Muscle Model Cars

Mattel Muscle Model Cars - Across the board, model car packaging look stale, bland and often very outdated-- and it shouldn't be. Because the category is such a fun and exciting one, I wanted to add punch and liveliness with a retro feel to be appealing to both kids and their parents.

View Website
Comments (7)
  • Using b/w images for the cars is great because it enhances the DIY nature of the product. What I mean is that it implies that the model-builder should decide what color to paint their model. Fantastic. I built a lot of models as a kid and I wish I had gotten one of these.

    9 years ago

  • nice work

    9 years ago

  • very good

    10 years ago

  • Great cars and fabulous package style - What scale are the cars in the boxes?

    10 years ago

  • very cool !!!!!

    11 years ago

  • strong grid layout, use of type, and branding. Its very well applied. good job.

    11 years ago

  • way cool

    11 years ago

  • very cool !!!!!

    11 years ago

  • Great cars and fabulous package style - What scale are the cars in the boxes?

    10 years ago

  • very good

    10 years ago

  • nice work

    9 years ago

  • Using b/w images for the cars is great because it enhances the DIY nature of the product. What I mean is that it implies that the model-builder should decide what color to paint their model. Fantastic. I built a lot of models as a kid and I wish I had gotten one of these.

    9 years ago

Available
Freelance
Christine Clayton
Art Direction + Graphic Design New York, NY