The Redhead

A rebrand of The Redhead, a restaurant in the East Village that serves a menu with a Southern slant. Since 2006, Chef-Owner Meg Grace filled the menu with seasonal, farmers market finds and Southern supper-time staples like buttermilk fried chicken, Low Country shrimp and grits and collard greens. The rebrand is a subtle nod to the restaurant’s Southern heritage while at the same time referencing the love & care Meg brings to these seasonal ingredients.

ROLES: Concept, Research, Strategy, Art Direction, Design

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Christine Clayton
Art Direction + Graphic Design New York, NY