Co Owner (Marketing & Design) at Eyewear Insight

Evie Seifu

Los Angeles, CA

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About

I have 18 plus years of experience within the garment industry and am well versed in production as well as design which has always been my forte.

Now I wish to design with an eye towards humanity and the world...bringing out the best of my experience to make garments that are sustainable (bamboo/organic cotton at this time) and inspired by my love for yoga.

To live a life that brings balance to myself and all around me.

Through my efforts to bring more avenues by which sustainable products can be purchased and utilized, I hope to do my share, and ultimately assist in ways others can contribute, to the betterment of our environment and our world... One garment at a time....one person at a time.

Peace and Love to all.
Education
- Fine Arts Merchandising and Design
  
  Wade College
  
  1986 - 1987
- High School
  
  Sandford English School
  
  1977 - 1985
Experience
- Co Owner (Marketing & Design)
  
  Eyewear Insight
  
  Aug 2012 - Present (13 years 10 months)
  
  As an online store that sells affordable yet quality prescription eyeglasses, Eyewear Insight is a new project that I run with a partner.
  
  My job is to merchandize and maintain a balanced (trendy to classic) representation for a variety of customers.
  I manage all the marketing aspects, whether it's hiring experts within a specific area (Google Adwords) or designing billboards, ads and print. Also writing blogs, articles in eyewear fashion and maintaining our social media presence.
  My responsibilities include making sure that the site is in proper working order and updating the features as needed, by overseeing our technical staff.
- Designer Freelance
  
  Klein + lu
  
  Jan 2009 - Present (17 years 5 months)
  
  Start-up.. develop, research, design and secure sales for this contemporary line.
- Designer/Owner
  
  Art District by Evie Seifu
  
  2000 - 2003 (3 years)
  
  Women's contemporary clothing with and emphasis on treatments ranging from hand painting to tie-dye and batiks. Selling to department stores and specialty stores.
- Junior Skate Wear Designer
  
  Dawls
  
  Jan 2000 - Jun 2000 (5 months)
  
  Responsible for merchandizing and designing a skate wear line, with an emphasis on expanding the product, the fit and creating a more rounded line.
- Surf/Streetwear Designer
  
  Body Code International
  
  Apr 1997 - Nov 1999 (2 years 7 months)
  
  Designed and developed fabrics (print and yarn dyed) and collection in Sleepwear, Sportswear and Outerwear..for Juniors and Kids
- JUNIOR SPORTSWEAR DESIGNER
  
  Bisou Bisou
  
  Oct 1996 - Mar 1997 (5 months)
  
  Successfully accomplished the starting of a new junior division; created distinctly fresh and forward lines, the direction of which was well received by both Michelle Bohbot (president) and key customers in Japan. Over $100,000 in orders taken for testing by the first 2/3 customers shown. Hong Kong agent remarked on the freshness of the interpretation of fabrics and new styling.
- DESIGNER/PRINCIPAL
  
  Kaotic
  
  Aug 1995 - Jul 1996 (11 months)
  
  Developed and successfully designed a forward and trendy Junior Sportswear line; responsible for concept through pre-production; sold $250,000 within first 2 months; accounts included: Miller's, Maurice's, Mandy's, Upton's, Windsor's and more.
  Specialty in use of high-end, innovative fabrications at volume prices
- Junior, Contemporary Designer
  
  Rampage Clothing Co.
  
  Jul 1993 - Aug 1995 (2 years 1 month)
  
  Product lines including ; creation of prints/stripes, appliqués/embroideries, textured fabrics, silk screen concepts, and diverse dye-related treatments (overdye/garment, tiedye).
  Resulting in increased monthly sales from $500,000 a month sales to $2,000,000
  Forte in tie dye techniques/silk screen designs which contributed 75% growth
  Expertise in appliqués evidenced by high salability of goods and knock-offs made by many other manufacturers
- Production Co-ordinator
  
  Chorus Line
  
  Jul 1993 - Oct 1993 (3 months)
  
  Manufacturer, Moderate Junior Apparel $150 million
- Designer
  
  G Mafia Streetwear
  
  Feb 1992 - Jul 1993 (1 year 5 months)
  
  Sold to key retailers with $1 million in sales first year; accounts included: Wet Seal, Contempo Casuals, Oak Tree/Merry-Go-Round and others.
- Assistant to owner
  
  Fetish Group/ Tag Rag
  
  Jan 1991 - Feb 1992 (1 year 1 month)
- Design Room Co-Ordinator
  
  Cavarrici, Inc.
  
  Jan 1987 - Dec 1990 (3 years 11 months)
Skills
- Fashion Design
Elsewhere on the Web
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On Coroflot

@ClarityDesign, member since 2014
- Followers 1

Evie Seifu

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer