Jack Freeman

Oversee the launch of new websites for Northeastern University. Areas of responsibility include content strategy & development, designing site maps and user flows, conducting keyword research and ensuring implementation of SEO best practices, and presenting digital assets to university leadership and other stakeholders,

Provide digital and video creative consulting that includes concept and campaign development, creative direction, copywriting, website and landing page UX/UI, social media, SEM and SEO services to agency and client-side organizations such as Daymon Worldwide, Yale University, SPI Global, PetMeds.com and TripAdvisor.

Ideated concepts, created content and led cross-functional teams to deliver integrated digital, video and print campaigns for Keytruda, a leading cancer immunotherapy, and the Keytruda + Lenvima combination treatment.

• Developed content for integrated digital campaigns across multiple platforms, including Google, Facebook, Instagram, Reddit, TikTok, YouTube and other social media outlets.
• Enhanced website UX/UI by originating the “tumor family” model for www.Keytruda.com and crafting new web content and design.
• Oversaw creative development, copywriting and design for landing pages and point-of-care assets, including digital wallboards, patient brochures and print advertisements.
• Mentored and guided copy and design team members, ensuring optimal project outcomes.
• Led presentation of creative assets to clients and internal stakeholders.
• Met with legal and medical review boards to ensure adherence of brand and compliance standards.
• Collaborated with cross-departmental leads to align project goals, timelines and deliverables.

Managed creative department and served as lead copywriter and producer for integrated digital and video campaigns.

• Wrote and produced over 60 broadcast, streaming and YouTube video advertisements annually.
• Crafted innovative omnichannel campaigns that elevated regional retail, financial and automotive brands, increasing year-over-year revenue and store/web traffic by as much as 65 percent.
• Wrote optimized web content and employed responsive design for digital assets – including websites, landing pages, blogs and social media campaigns for Facebook, Instagram, YouTube and TikTok – driving improved visibility, UX and engagement.
• Created targeted geo-fenced video and digital display campaigns, growing real-time conversions.
• Ensured compliance with co-op and legal stakeholders.
• Led creative client presentations and new business pitches.
• Supervised and mentored creative staff and freelance copywriters, graphic designers and video producers.

Developed and led digital marketing campaigns for Fortune 500 clients – including Wells Fargo, HSBC, American Express, Bank of America, Capital One, 1-800-Flowers.com and Staples – optimizing customer loyalty and revenue.
• Conceptualized site flow, wrote optimized web content and oversaw the development of over 20 new or re-designed websites annually, implementing SEO and UX/UI best practices.
• Managed content development and UX strategy for the relaunch of PrivacyGuard.com, a leading white-label identity protection platform, resulting in a 50% year-over-year increase in organic customers.
• Created concepts and served as lead copywriter for integrated digital campaigns across email, display networks and social media channels.
• Developed new optimized landing pages and enrollment flows that exceeded existing controls by 20%.
• Conceptualized and wrote new online fulfillment communications, increasing customer retention by 10%.
• Supervised and mentored web designers and copywriters, ensuring that projects were on time and on target.
• Served as lead creative presenter at client and new business pitches.