Craig Souva

Works independently or as a member of a team with Sales/Marketing to design and develop structures and graphics
for POP displays and merchandising. Participates in product development with the necessary packaging to support
the product lines.

Merchandising
Design and develop merchandising for all customer accounts, mass market, drug, and superstores as well as
other opportunities that arises. Provide design control drawings for production.
Contribute to the advertising, marketing, and sales efforts of a retail location by designing and developing
the visual look of the location and/or its merchandising vehicle.
Create instructions for display assembly and graphic locations.

Product development
Concept on existing products and product ideas to develop innovative, ergonomic, user-friendly designs that attract
consumers. Draft sketches and illustrations of potential products on enhancing an existing product to make it more
appealing to consumers. Coordinate the look and function of product lines.
Provide design control drawings for samples or production. Relevant materials and processes and their fabrication.
Support the brands with Ideation, renderings, research, technical drawings, and specifications.
Research design trends, color palettes, materials, and product limitations.