Diana Steincamp

Developed complete visual brand for entertainment programs created locally from initial concept to final production. Managed and produced promotions for local and syndicated television programs for air.
Worked with multiple departments including Marketing and Sales to create client and station promotions. Developed social media profiles and utilized social media sites to promote and reinforce on-air programs, events and station promotions. Worked with out-side syndication companies to receive digital content, marketing materials and develop specialized material for the station. Worked with the Program Director and Traffic Manager to schedule daily episodic promotions for optimal benefit of stations ratings. Directed the hiring of designers and promotions staff and oversaw their daily work activities.
• Created strategically comprehensive ideas and concepts in line with station objectives and goals.
• Delivered a wide range of technical and innovative creative solutions.
• Created response-driving solutions to help achieve our client’s goals and objectives.
• Directed assignments and projects, from concept to final product by working with other departments.
• Coordinated and lead internal creative meetings and presentations.

Designed and implemented graphics packages for television newscast, weather, news, sports. Developed promotional image campaigns to complement on-air brand. Produced still graphics, logos, 2D and 3D animations and visual effects. Maintained a consistent visual brand through print and web campaigns. Created print ads, web ads, vehicle wraps, promotional items, Duratran set backgrounds, indoor signage, sales materials, logo design, stand-ups and stationary. Worked on special station image promotions from concept to final production. Experienced working with multiple departments and clients to produce high quality visuals for specified projects. Worked on special station image promotions from concept to final production. Experienced working with multiple departments and clients to produce high quality visuals for specified projects. Responsible for training, troubleshooting and upgrading computers in Art Department, recommended purchases, write purchase orders, managed a budget, worked with vendors to buy equipment, software, supplies and services.
• Designed statewide 2009 McReady visual image campaign teaching children about weather preparedness.
• Managed department budget; negotiated with software vendors for optimal pricing.
• Managed staff of designers and editors.
• Directed assignments and projects, from concept to final product, by working with other departments.
• Coordinated and lead internal creative meetings and presentations.

Worked with General Manager, Creative Director, Sales, division directors and producers to establish, create, and maintain stations visual identity and brand so as to ensure accuracy and continuity across all facets and visual usage of station’s look. Created print ads, web ads, vehicle wraps, promotional items, Indoor signage, sales materials, logo design, stand-ups and stationary. Created the on-air look for the station and was made available to use to all UPN affiliates. Received the Rising Star Award by parent company Paramount Pictures.