Ari Durall

• Directs annual sustainability reporting process, materiality assessment, and public relations activities in conjunction with the report (in accordance with GRI Core standards)
• Enhanced employee Intranet for all U.S. employees resulting in a 23% increase in users and 59% increase in sessions (2017-2019). In 2019, a remarkable 70% of employees used the intranet.
• Launched instructor-led sustainability classroom sessions and developed online courses to educate sales and marketing team members in partnership with cross-functional teams
• Produces president and chief executive officer town hall events quarterly to include preparing presentations, script materials, and overseeing live streaming
• Formalized awards and recognition program strategy for the corporation by assessing new opportunities/ award categories and surpassed award recognitions earned YoY
• Creates storytelling and thought leadership opportunities around the company’s corporate social responsibility initiatives.
• Oversees all digital properties for the corporate entity (corporate website, intranet, social media accounts, video production, etc.) and provides direction on content while managing agency/support teams
• Develops marketing collateral for HR/Talent Teams & established an enhanced career fair display to include a digital experience targeting early career applicants
• Facilitates local and trade media relations highlighting the company’s industry leadership in sustainability, earning print, radio and online coverage

• Advised superintendent of schools on public relations matters and secured media opportunities for the superintendent and the school division
• Transformed division communications by establishing internal and external communications to include enhanced social media, media relationships, video communications
• Executed division website redesign and implementation of modern design in merely two months by collaborating with IT Dept. and web vendor seamlessly
• Directed all public inquires to include Freedom of Information Act requests

• Established and maintained the agency’s first blog and generated over 360% increase in unique page views within six months
• Publicized employee and agency success stories through social media, internal communications: newsletters and television programming
• Produced and directed agency’s first weekly internal television show to engage employees, boost employee morale, generate awareness of agency priorities
• Boosted Twitter impressions with more than 150% impressions in a remarkable five months; expanded social media network engagement

• Authored and designed the organization’s first online cookbook, Downtown Delectables, over 50 pages, for Downtown Norfolk Restaurant Week
• Improved organization’s reputation by leveraging social media to generate name recognition
• Planned and produced annual holiday parade to include vendor solicitation, map route design and development, and event logistics
• Assisted with promotion and planning of all special events and the creation and delivery of required materials (logistics, collateral, online promotion, marketing and communications)
• Coordinated signature community and organizational events; supported organization promotions, marketing, budgeting, communications strategies and event sponsorship proposals
• Created internal and external publications and marketing materials on a regular basis to support organization campaigns, events and promotions
• Managed all digital properties for the organization to include social media accounts, website and mobile website
• Supported Vice President/Marketing Director in annual planning and strategy