Danielle Johnson

• Presented emerging trends, gave artwork direction, and executed unique graphics for men’s and women’s apparel.
• Sketched fresh silhouettes, executed linesheets for licensed and private label programs, and generated complex mill sheets.

• Worked remotely to interpret relevant trends, create original graphics/textile prints, and re-color/modify existing graphics for John Deere girl baby, toddler, and child cut & sew knit product.
• Sketched and designed new silhouettes and for the upcoming season, proposed an updated merchandise plan, and assembled comprehensive tech packs/mill sheets for the finalized line.

• Designed multiple product categories for the John Deere kids’ license, including layette, knitwear, pajamas, and accessories.
• Spearheaded new silhouette development each season by designing and sketching all new bodies, participating in fit sessions, resolving construction issues with our factories, and measuring protos to finalize garment specs.
• Collaborated with remote graphic artists to develop artwork and prints that embodied the John Deere lifestyle.
• Managed the approval process with the John Deere licensor. Ensured that all artwork concepts, lab dips, strikeoffs, pre-production samples, and top of production samples sent to John Deere exceeded brand expectations.
• Trained all incoming merchandising employees and under director supervision managed their workloads.
• Participated in lifestyle photoshoots and set up our seasonal market catalog for mailings and sales presentations.
• Developed the bulk of tech packs; sized art and called out screenprint details for 150-250 sku's each season.
• Consistently shopped the retail environment to analyze the competitive landscape and determine best product placement.

• Created trend boards, original graphic art, prints, flat sketches, and cads for 6-8 childrenswear collections annually.
• Assembled detailed artwork packages, construction pages, and garment specs for each finalized assortment.

• Responsible for designing and managing line development for several girls 4-16 programs at Walmart.
• Prepared and executed trend/competitive analysis reports and line presentations to management and executives.
• Assisted in presentations to clients, including the buyer/product development teams at Walmart’s headquarters in Bentonville.
• Directed large scale meetings with graphics team, sketched flats, and assembled linesheets for respective programs.
• Worked with technical design team and our patternmaker on specing, proto development, and fit approvals.
• Successfully implemented improved proto making process to optimize efficiency in the sample making room.
• Managed two interns by assigning responsibilities, teaching technical skills, and communicating company standards.

• Designed product for infant/toddler and 4-16 girls for Walmart, K-mart, Lord and Taylor, and other private label brands.
• Prepared trend boards, sketched flats for multiple sizes, re-colored artwork, and assembled cads to tell a cohesive story.

• Worked with several designers on toddler, 4-6x, and 7-16 girls product for Walmart, K-mart, and our private label programs.
• Prepared trend boards, sketched flats, created original artwork, and caded up bodies with well merchandised art/color stories.
• Developed detailed tech packs calling out garment fabrication, construction, and colorations.
• Directed and oversaw local sample development in close collaboration with the technical design and patternmaking teams.
• Attended fittings and delivered constructive feedback to improve product aesthetics and functionality.