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Art Direction & Graphic Design

Danijel Ilic

Ardsley, NY
Available Now
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  • About
  • About

    Strategic and meticulous Art Director/Graphic Designer with a Bachelor of Arts in Graphic Design and Associate of Arts in Packaging Design Degree and 15+ years of experience developing, enforcing, and overseeing guidelines, concepts, and strategies for creative projects, collaborating with account executives, and managing cross-functional marketing and creative teams. Adept at directing brainstorming and creative sessions, branding, content reviewing, staff training and development, and performance monitoring.

  • Education
    • Associate of Arts Packaging Design
      School for Design
    • Bachelor of Arts Graphic Design
      Polytechnic Academy
  • Experience
    • Freelance
      Freelance
      New York, NY
      Sep 2023 - Present (2 years 10 months)
      Helping brands, startups, and agencies build strong digital experiences and visual identities.

      Delivered full-scale design systems and UI/UX solutions for clients, including Amazon Fire TV, Uproar, Hiker Company, and Prota Studios.
      Developed visual identities across print, digital, and product platforms to drive engagement and brand recognition.
      Created high-performing assets for social, email, product marketing, and responsive web.
      Collaborated with devs, strategists, and founders to bring creative concepts to life under fast-paced deadlines.
    • Creative Director
      FUNL Studio
      New York, NY
      May 2021 - Sep 2023 (2 years 4 months)
      Conceptualization and execution of creative solutions for Fortune 500 clients by developing and managing digital campaigns, branding, and landing pages, increasing brand awareness and sales.
      Develop creative direction and collaborate with writers, photographers, and other creative professionals to ensure all project elements are cohesive and effective and drive client concepts.
      Managing multiple projects simultaneously, ensuring all deadlines and client expectations are met.
      Mentor and train designers, providing guidance and support to help them develop their skills.
      Clients: Citi, Clorox, CoinFX, Daikin,
    • Art Director
      I.C.P.S.
      Belgrade, Serbia
      Sep 2000 - Apr 2021 (20 years 7 months)
      Led the creative team in developing and executing strategic marketing campaigns for a diverse client base, resulting in increased brand awareness and customer acquisition.
      Revolutionized the tobacco POS advertising.
      Conducted market research and analysis to identify target audience preferences and trends, incorporating findings into design concepts and strategies.
      Oversaw print production processes, ensuring the highest quality and accuracy in the final deliverables.
      Clients: British American Tobacco, Chrysler Group, Diageo, Imperial Tobacco Group, Mercedes-Benz, Molson Coors, USAID, UN, Volkswagen Group.
  • Awards

    Computer Design | Belgrade, RS

    Belgrade Underground & Clubbing Art | Belgrade, RS

    DIAGEO Hub Dubai, Best Promotional Activities POSm implementation

    Best Coffee Packaging Award, Novi Sad, Serbia

    Belgrade Design Week 01 | Belgrade, RS

    Belgrade Design Week 02 | Belgrade, RS

    Case Serbia - Best Branding & Design Projects Vol.1 | Belgrade, RS

    Logo Lounge Vol.5, Rockport Publishers, USA

    Logo Lounge Master Library Vol.3, Rockport Publishers, USA

    Imperial Tobacco Group, Best Practice

  • Industries
    • Advertising
    • Cosmetics
    • Food & Beverage
    • Luxury Goods
    • POP / Visual Merchandising
  • Skills
    • Advertising
    • Art Direction
    • Branding & Corporate Identity
    • Point of Purchase
    • Design Management
    • Graphic Design
    • Packaging Design
  • On Coroflot
    @Danijel, member since 2006
      • Followers 7
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