My personal philosophy on advertising is inspired from Kandinsky, "Seduce the eye then engage the intellect." I strive to push the envelope by always going beyond the brief and constantly innovating. But in the end, it's all about the idea and how that can affect culture.
I've created global and national campaigns that have spread across all sorts of media. Print, TV, film, outdoors, digital and mobile. I design, illustrate, art direct and write an occasional headline if absolutely needed.