Nikon - Rotating Face - Bronze winner at THE SHOW of Minnesota by Ad Fed of Minnesota. CONCEPT: Ten hidden cameras all capture a different angle of a person who walks into the capture point, and is then transmitted to a kiosk showcasing a rotating image of the person as they walk by.
Nikon - Hologram Photographer - Bronze winner at THE SHOW of Minnesota by Ad Fed of Minnesota. CONCEPT: Flashing (of cameras) and a holographic image of someone snapping pictures of random people create attention as people look on. Hidden cameras take pictures of bystanders. Once enough pictures are taken, the hologram stops and point up towards billboard where pictures of those that were taken can see their images on a billboard.
Nikon - Paralleled Subway - Bronze winner at THE SHOW of Minnesota by Ad Fed of Minnesota. CONCEPT: While people waiting for their subway stand on the platform waiting, a subway zooms past. As this subway goes by, flashes from a camera happens from what appears to be inside the subway. As hidden cameras take pictures of those who are waiting during these flashes, screens on the walls opposite of them show their pictures as the subway passes.
St. Paul Saints - Bronze winner of THE SHOW of Minnesota by the Ad Fed of Minnesota. Buildings show the distance away from the St. Paul Saint's home plate as if these were the outfield walls.
St. Paul Saints - Bronze winner of THE SHOW of Minnesota by the Ad Fed of Minnesota. Buildings show the distance away from the St. Paul Saint's home plate as if these were the outfield walls.
St. Paul Saints - Bronze winner of THE SHOW of Minnesota by the Ad Fed of Minnesota. Buildings show the distance away from the St. Paul Saint's home plate as if these were the outfield walls.
Bud Extra - Shock Stool - These stools are sporadically placed right next to the bar. At a glance, they look like ordinary bar stools; but after someone has been sitting on one for 15 minutes, lights around the seat starts flashing. This offers a signal to the user and others around the bar that after 10 seconds of flashing, the user will receive a shock.
Bud Extra - Trick Can - This advertisement is located at various bus stops and shelters. There is an actual can of Bud Extra on a shelf. The copy states that there is a free can of Bud Extra, however, when people grab the can they receive a slight shock. The tag: "Shockingly cruel and unusual."
Bud Extra - Light-up Coaster - Unique to participating bars, the Bud Extra coaster lights up only when a Bud Extra can is placed on it. While the coasters themselves can be used with any glass, the exclusive Bud Extra can is the only thing that can make it light up by completing the circuit on the coaster.
Bud Extra - Transformer - Utilizing existing cylindrical transformers, the modified Bud Extra can with the tag "Shockingly cruel and unusual" is wrapped around them.
Bud Extra - The Drunk Shocker - Made entirely out of sheet metal, this ad will be placed at various bar men's bathrooms just to the left of a urinal. The ad offers the viewer support while peeing with the intention that the viewer will lean on it. When the viewer touches it, he will receive a slight electrical shock.
Lowe's - Carpet - Billboard illustrating the old from the new.
Lowe's - Tiles - Billboard illustrating the old from the new.
Lowe's - Deck - Billboard illustrating the old from the new.
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Ambient and OOH
David Schafer
Art Director Minneapolis, MN