Are You Subaru? - The Mood - Campaign cover: setting the mood.
Are You Subaru? - Research - This stage of the campaign involves research of Subaru owners, both past and present, and information is gathered in a documentary-style video archive. Ideally, the goal is to track a car's life through it's many owners and their stories.
Are You Subaru? - PRINT: USA - After finding compelling stories from the research, print ads showcase a specific car's point of view of its many owners. A call to action coaxes the viewer to find out the whole story at AreYouSubaru.com.
Are You Subaru? - PRINT: Europe - After finding compelling stories from the research, print ads showcase a specific car's point of view of its many owners. A call to action coaxes the viewer to find out the whole story at AreYouSubaru.com.
Are You Subaru? - PRINT: Australia - After finding compelling stories from the research, print ads showcase a specific car's point of view of its many owners. A call to action coaxes the viewer to find out the whole story at AreYouSubaru.com.
Are You Subaru? - Online - Videos from the research are found at the website, AreYouSubaru.com, including three based entirely from the print executions. This stage of the campaign is designed to bring a Subaru community together using online tools. A Facebook application further expands the community by connecting with people one wouldn't normally meet.
Are You Subaru? dot Com - A closer look at the AreYouSubaru.com homepage. Clicking the polaroids of the Subarus from the print ads plays the respective videos in the video window. This website also features a Community page where people can participate in many different forums, a place to share stories, and even photos.
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