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Market Development Manager
Santiago de Querétaro, Mexico
Dec 2018 - Sep 2023 (4 years 9 months)
Responsible of market development and marketing for the entire Mexico division in its 3 plants (Querétaro, Guadalajara and Tijuana), with a turnover of 150M USD, providing direction on market trends, technology, design, customers and packaging, with FY2022 being the best in the division’s history.
• I increased in 80% the perception of of the company's characteristics and differentiating capabilities by generating a tool that and systematize and identifies differentiator data, past impact and forecast of new client projects, for the creation of packaging and project planning.
• I designed and directed the first strategic showroom in the division to present the company's capabilities and products, achieving an organized and strategic presentation of values, capabilities and products, supervising the total remodeling of the offices.
• I directed corporate’s digital customer relations strategies to our division, and trained sales in tools such as Sales Force, Crayon, Highspot, Pardot, achieving an increase in the use of these tools by 70%. .
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Design Director
May 2013 - Mar 2014 (10 months)
Responsible for 5 areas of Creative Services, Engineering, Cardboard Structural, Prototyping, Industrial and Graphic Design, creating and leading POP and POS strategies and programs, developing the company's talent with customized teams according to each account and client.
• Manage to integrate a team made up of different disciplines with common objectives per project, increasing account productivity between 15% and 20%
• Developed a monitoring system to manage design expenses and their correct allocation to the profitability of each client, being able to assign creative and development expenses to each account, optimizing the administrative process by 60% and generating savings of up to 70% in key accounts
Unilever, Procter & Gamble, Pepsico Inc., Colgate Palmolive, Cinemex, British American Tobbaco, 3M, Sabritas, (Frito Lay Mexico), Mead Jhonson, Kraft
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Associate Design Director
Feb 2008 - May 2013 (5 years 3 months)
Formed and leaded the Design department, Supervision of prototypes, and production, international customer service, design manufacturing and assembly of exhibits at national and international fairs.
•I was able to connect the international market, allowing me to obtain clients for the export of products and a growth of 150%.
• Implemented plant operation actions for the production of projects for export, increasing production capacity 5 times.
American Express Mexico, Duracell, BDF, Helvex, Loreal, Avon Cosmetics, Bayer, Romeo & Juliet Film Productions Ltd., Tristar Industries (San Antonio TX, USA), Revlon, Motorola, Clinique and Estee Lauder. TIGI Cosmetics U.S.A., Sally Cosmetics U.S.A., Bayer México, P&G, Revlon, Sony, Unilever.
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Design Director
Mexico City, Mexico
Aug 2003 - Feb 2008 (4 years 6 months)
Operations Management, Project Design and Development, Sales and Customer Development
• Achieved the introduction of the company to accounts and projects growing 200% in 3 years
• Design, development and implementation of projects for Airports and Government
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Business Unit Director
Mexico City, Mexico
Oct 1997 - Aug 2003 (5 years 10 months)
I directed and managed the unit achieving $4.5 MUSD in annual sales from national and international clients (45% of Masterack Mexico sales), reporting directly to the corporate offices (Masterack USA and Leggett & Platt Inc.).
• Achieved the acquisition of Coca Cola, creating market strategies, display and equipment with penetration to all bottlers and corporate, growing the account 300%
• Directed the main accounts of the organization introducing digital tools and creating focused teams, reorganizing 100% of the design actions with a direct impact on sales with growth of 120% for more than 5 years
Coca Cola, Johnson & Johnson, Mattel Inc., Unilever, Domino´s Pizza Intl., Haagen Dazs, Effem, Danone Group, Wella , Kodak, Sabritas, (Frito Lay Mexico), Gillette