Deena Reed
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About
I’m a Senior Multimedia Graphic Designer with 27 years of experience creating high-impact print and digital marketing for brands across B2B and B2C. I specialize in brand design, marketing collateral, layout design, and campaign creative, translating strategy into visuals that support lead generation, sales, and customer engagement.
From concept to final production, I deliver polished assets for brochures, ads, trade show materials, catalogs, sales sheets, presentations, web graphics, email marketing, and social media content. I’m highly proficient in Adobe Creative Cloud—especially InDesign, Photoshop, Illustrator, and Acrobat—and comfortable collaborating with marketing teams, copywriters, and stakeholders in fast-paced in-house creative/agency environments.
Known for being dependable, detail-driven, and easy to work with, I bring a mix of creative problem-solving, production expertise, and brand consistency to every project. Great design (and dogs) genuinely make my day! -
Education
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Advertising Art and Design Diploma Advertising Art and DesignHennepin Technical College1997 - 1999
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Experience
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Graphic Designer for HOM Furniture/DOCK86/GabbertsCoon Rapids, MNJul 2016 - Present (9 years 11 months)GRAPHIC DESIGNER July 2016-Present
HOM Furniture/DOCK86/Gabberts, Coon Rapids, MN
DESIGN AND PRODUCTION FOR PRINT
• Campaign-driven sales broadsheet-50 products on average, Adobe Acrobat proofing system, 6 issues per year
• Promotional branded catalog-60 pages on average, 2-4 issues per year
• Customer-facing signage/collateral for 27 showrooms and events-wide range of signage and displays, stickers, vinyl, PowerPoint presentations, packaging, manuals
• Internal corporate needs-wide range of signage and displays, business cards, brochures, informational packets, vinyl, maps
• Customer-focused sales material-postcards, direct mail, letters, coupons
DIGITAL DESIGN
• Outdoor digital boards-supporting monthly promotions, scheduled using NovaStudio
• Outdoor billboards-supporting monthly promotions
• Broadsheet and catalog preparation for online interactive viewing
• Extensive monthly newsletter for email distribution
LOGO DESIGN AND BRANDING
• Conceptualize and develop logos-products, departments, advertising campaigns
• Develop designs to ensure consistent brand identity for employees and customers
MANAGEMENT
• Review and approve all product descriptions and photos to activate on websites
• Curate and manage photo archive
• Troubleshoot and maintain service relationships on all outdoor digital boards
• Maintain large format printer and high-capacity printers, timely supply replenishment and ordering
• Request all quotes from vendors for a variety of print and products -
Creative DirectorMinneapolis, MNAug 2002 - Jul 2016 (13 years 11 months)DESIGN AND PRODUCTION
• Monthly 12 page promotional catalog-coordinated with purchasing department and 50-65 manufacturers
• Digital promotional pieces to be used via website, emails and social media
• Print requests for corporation, stores and retails salons-wide range of signage and displays, fliers, business cards, sell sheets, salon menus
MANAGEMENT
• Unified education, sales, finance, and communications departments to create a cohesive brand for employees and customers
• Led the development of company-wide NSR branding for signage, corporate identity, online presence and digital ads
• Created and managed a 3-proof system for monthly promotional catalogs
• Directed marketing strategies and graphic design for print materials, including in-store signage, sales tools, and educational resources
• Supervised and mentored one graphic designer
• Managed three budgets, ensuring timely invoice payments
• Analyzed cost-effectiveness of in-house vs. outsourced printing
• Maintained large format and high-capacity printers to ensure department efficiency -
Graphic DesignMinneapolis, MNAug 1999 - Nov 2002 (3 years 3 months)DESIGN AND PRODUCTION
• Monthly 12 page promotional catalog-coordinated with purchasing department and 50-65 manufacturers
• Print requests for corporation, stores and retails salons-wide range of signage and displays, fliers, business cards, sell sheets, salon menus -
Design MemberContinental SignNew Brighton, MNFeb 1998 - Aug 1999 (1 year 6 months)• Signage, banners, vehicle graphics, displays
• Plotter stencil and film preparation for vinyl application and screen printing presses
• Professional vinyl application
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@DeenaReed, member since 2008
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