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Digital Specialist

Darryl K

New York, NY
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  • About
  • About

  • Education
    • Social Media Management Certificate .
      Georgetown Universitry
      2014 - 2014
    • Business Management / Minor in Marketing Business
      Hofstra University
      2006 - 2011
    • Graphic Design Graphic Design Certification
      Montgomery College
      2011 - 2011
    • HS Diploma n/a
      Springbrook High School
      2002 - 2006
  • Experience
    • Director of Marketing and Tenant Relations
      DC Partnerships, LLC
      Washington, DC
      Feb 2015 - Present (11 years 4 months)
      • Front/Back End Web Development and updating
      • Data Entry/Editing and CRM Management
      • Established and maintained direct communication channels for potential clients and partners
      • Developed all digital marketing processes, along with email marketing strategies and procedures
      • Developed SEO and PPC for several partner websites
      • Constructed strategies for B2B marketing and affiliation efforts
    • Digital Marketer/Graphic Design
      ChristTUBE, LLC
      Greenbelt, MD
      Sep 2014 - Dec 2015 (1 year 3 months)
      • Specialize in online marketing efforts including social media, email marketing, SEO, PPC, and HTML
      • Developes graphic material for promotiomal and marketing
      • Managing online brand and product campaigns to raise brand awareness
      • Evaluating customer research, market conditions and competitor data
      • Review new technologies and keep the company at the forefront of developments in digital marketing
    • MARKETING ASSOCIATE/TRANSACTION COORDINATOR
      Exit Realty
      Lanham, MD
      Sep 2013 - Dec 2014 (1 year 3 months)
      • Created and designed graphic materials for promotional functions
      • Event planning for company functions
      • Email recruiting campaigning for potential new agents
      • Built Social Media Channels from the ground up (Facebook, Youtube, etc)
      • Google and Facebook Ad optimization
      • Monthly newsletter design/content creation and distribution
      • Website editing/updating along with SEO analytics and bi-weekly blogging
    • CREATIVE/MARKETING MANAGER
      Big Play Sports Bar and Grill
      College Park, MD
      Jan 2012 - Aug 2013 (1 year 7 months)
      • Created/Designed, managed, and maintained Social Media and Marketing platforms for the company
      • Designed all promotional flyers, as well as the company logo
      • Used search engine optimization (SEO) and ADwords to increase website traffic
      • Established discount waivers and promotion through Groupon and LivingSocial
      • Developed and implemented email campaigns (html and plain text) towards prospective clients and/or customers
      • Managed street promotional teams
      • Acted as the liaison between sponsorship representatives and the owners
      • Maintained good standing relationship with surrounding restaurant/bar owners to create joint promotion

    • KIRATIVE Web Design
      LLC-HEAD OF DIGITAL MARKETING & ONLINE COMMUNICATIONS/VIDEOGRAPHER
      Jun 2008 - Jan 2012 (3 years 7 months)
      • Managed several Social Media accounts for clients in various industries; developing brand identity, awareness and generating inbound traffic for each client. Responsible for taking a music industry client from few Twitter followers to thousands using vigorous and consistent online Marketing tactics. The artist has now released projects with major signed artists, had many concerts, including opening for several top signed artists, and has been published in numerous blogs and print magazines.
      • Performed Social Media audits for potential clients, created Social Media plans, implemented Social Media strategies
      • Designed and developed graphic materials for promotional and commercial use
      • Monitored trends in social media tools and applications, managed the clients presence on social networking sites including Facebook, Twitter, Tumblr, YouTube, LinkedIn, and other similar community sites.
      • Created landing pages for clients based on PPC links/ads
      • Planned, Executed, and Designed email marketing campaigns for product/service promotion
      • Filmed and Edited all videos for the company (Fashion, Behind The Scenes, Music Video, Vlogs, Interviews).
  • Skills
    • Content Strategy
    • Graphic Design
    • Social Media Marketing
  • On Coroflot
    @DigitalDarryl, member since 2014
    • Following 1
    • Followers 1
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