Don Edwards Jr

* Marketing - Involved in the planning process of the yearly marketing plan to drive sales. Develop campaigns and collateral that guide new customers through the sales funnel. * Branding & Design - Designed and developed new catalog for the sales force to replace outdated material within in 4 months. Redesigned all dated collateral while maintaining a consistent look and feel across all media outlets including print and digital medias. * New Product Launches: Involved in the review selection, and naming of new profiles and colors. Responsible for product photography, color correction, collateral design, launch of integrated multi-channel program to prime market and accelerate adoption rate to new products. * Online Marketing: Oversee design and development of new website launch to position the brand more aggressively against the competition. Manage social media outlets, and SEO performance. * Email Marketing: Utilize Infusionsoft CRM tool to develop campaigns and strategies to nurture prospects through the buyers journey. * Vendor Management: Coordinate third party service providers, negotiate printing rates, and contracts. Manage outside Sales Reps with custom collateral, marketing, and sample budgets. Saved the company nearly $47,000 in printing costs in early 2015.

* Branding & Design - Menu design and creation for both Ovation Dining Club and Bogart's Bar & Grill. * Advertising - design and development of original advertisements for Muvico Theaters Rosemont 18, Thousand Oaks 14 & Ovation Dining Club.

* Marketing & Communications - Oversaw all marketing and advertising for 9 theaters and 2 restaurants. * Branding & Art Direction - Managed in-house graphic designer in creation and development of campaigns while maintaining brand integrity. * Loyalty Rewards Program - Designed and developed company rewards program 'Muvi-Star' branding, collateral, point system and integrated multi-channel launch of program. * Online Marketing - oversaw development of new website launch.