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Lead Designer at A*STAR - Agency for Science, Technology and Research

Duane Lye

Singapore, Singapore
Available Now
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  • About
  • About

    Trained in Industrial and Graphic Design while having a background in both Mechanical Engineering and Business, has allowed Duane to approach problems from a multi-faceted perspective. At heart, he is essentially an innovator, problem solver, entrepreneur and designer.

    An award winning designer who has an insatiable thirst for challenges, he has won the coveted Red-Dot Design Award in 2013, IKEA's Singapore Young Designer's Award in 2015 and represented SIMTech A*STAR to win the internationally acclaimed A' Design Award in 2019. Using his experience of more than 6 years in industrial & graphic design, he transforms ideas to reality while pushing concepts to new frontiers by generating innovative and aesthetically pleasing award winning solutions which fundamentally centres around user experience and functionality.

    In SIMTech he bridges the gap between A*STAR’s patented cutting-edge technology and clients though the marketing and packaging of technologies into easily adoptable and convincing products. A resourceful team player who enjoys being at the leading edge of new ideas, innovation and technology.

  • Education
    • Bachelor's Degree Industrial and Product Design
      Nanyang Technological University
      2011 - 2015
      2nd Upper Class Honours
    • Diploma in Mechanical Engineering / Certificate in Business Mechanical Engineering / Business
      Singapore Polytechnic
      2005 - 2008
  • Experience
    • Industrial Designer
      A*STAR - Agency for Science, Technology and Research (SIMTech)
      Singapore, Singapore
      May 2018 - Present (8 years 1 month)
    • Business Owner
      My Little Bow (MLB)
      Singapore, Singapore
      Sep 2016 - Present (9 years 9 months)
    • Lead Designer
      Estetica
      Singapore, Singapore
      Jun 2016 - Jun 2017 (1 year)
      Provide design direction to top management / marketing team and oversee projects on all aspects of design (Website / Corporate and Marketing Collaterals / Packaging Design)

      Propose and Design packaging for product range - Primary / Secondary

      Generate design concept proposals via quick illustrations to get ideas across effectively to top management

      Develop and provide constructive improvements to existing design manual

      Photo-editing of professional model shoots for editorial publishing

      Design UI graphics and ensure aesthetics consistency for all marketing platforms while taking into consideration for UX

      Design graphics for collaterals for print and social media

      Product photography for advertising stills

      Liaise with local and international vendors effectively to ensure alignment of project timelines and understand any constraints which may arise that may hinder workflow
    • Industrial Designer
      Orcadesign Consultants
      Singapore, Singapore
      Jul 2015 - Jun 2016 (11 months)
    • Graphic Designer
      Su Bach London
      Singapore, Singapore
      Aug 2015 - Mar 2016 (7 months)
    • Industrial Designer
      ERI@N (Energy Research Institute @ NTU)
      Aug 2014 - Aug 2015 (1 year)
    • Industrial Design Consultant
      Nucleus Dynamics
      Aug 2013 - Jul 2015 (1 year 11 months)
    • UX / Graphic Designer
      UXSYNC
      Singapore, Singapore
      Dec 2014 - Jun 2015 (6 months)
    • Freelance Industrial Designer
      Essential Works Pte Ltd
      Jul 2014 - Sep 2014 (2 months)
    • Intern (Graphic Designer)
      Lucasfilm Animation
      May 2014 - Jul 2014 (2 months)
    • Freelance Graphic Designer
      Republic Of Singapore Airforce (RSAF)
      Mar 2014 - Jul 2014 (4 months)
    • Freelance Industrial Designer
      iSol Pte Ltd
      Jan 2014 - Mar 2014 (2 months)
    • Freelance Graphic Designer
      SysteMED Private Limited
      Aug 2013 - Sep 2013 (1 month)
    • Intern (Industrial Designer)
      Singapore Institute of Manufacturing Technology
      Apr 2007 - May 2007 (1 month)
    • Apprentice (Graphic Designer)
      JTC Corporation
      May 2006 - May 2006
  • Awards

    Red Dot Concept Design Award 2013

    IKEA Young Designer Award 2015 (Grand Winner)

    Silver A’ Design Award in Unexpected Design 2018/2019

  • Industries
    • Commercial Equipment
    • Consumer Electronics
    • Cosmetics
    • Luxury Goods
    • Healthcare
  • Skills
    • 3D Modeling
    • Editing
    • Experience Design
    • Graphic Design
    • Industrial Design
    • Photoshop
    • Product Development
    • Rhinoceros
    • Sketching
  • Elsewhere on the Web
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  • On Coroflot
    @Duanelye, member since 2015
    • Following 8
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