Michelle Gibbs

Strategically support the communications and marketing programs for regional and national companies in a broad range of industries and service areas, including cybersecurity, health care, higher education, logistics, and telecommunications. Trusted by clients to advance their brand reputation, community engagement, lead nurturing, and bottom line.

Email Campaign – Higher Education: A certification training brochure download promotion sent to 19,218 law students and attorneys resulted in a click-through rate of 25% and revenue of $22,000+.

Social Engagement – Health Care: Two patient testimonials received 7,884 total impressions to boost impressions by 117% for the featured bariatric surgeon.

Sales Support – Telecommunications: Developed sales tools that generated more than $250 million in new business and end-user materials that helped onboard 500,000+ new customers.

Email Nurturing Workflow Campaign – Higher Education: An international law school nurturing campaign targeting 10,884 leads resulted in 151 closed deals at $323,000+ in attributed revenue.

Supported the communications efforts for the Employee Communications and IT groups of the global telecommunications leader, overseeing web content management and publishing. Engaged 45,000+ Corporate employees and 20,000+ IT employees through two bi-weekly newsletters and Meet the Network employee features. Ongoing metrics for Meet the Network showed the intranet site was consistently in the top four for visits.