Edward Miller

Designed all of the promotional materials for company events using the Adobe Creative Cloud. Deliverables included, but were not limited to: event flyers, sales ads, product marketing literature, and social media blasts. Provided print-ready .PDFs for the client-management software. Utilized E-mail marketing tools to distribute mass emails for the 3000 plus members of the clientele database. Utilized organic search for A/B testing to evaluate KPI's during the analysis of marketing metrics on Google Analytics.

Implemented effective preliminary wireframes, mockups, and site maps using Agile principles. Used Balsamiq software to create design comps and distribute them through the chain of communication. Embarked upon several 2-week Design Sprints involving A/B testing, unit testing, card sorting, and moderated testing. Used Punk to moderate the card sorting trials. Landing pages showed a 2.19% increase in conversions between January, 2019 and August, 2019.

Produced high-resolution, engaging graphics and other visual components which effectively conveyed the intended brand message. Developed logos, illustrations, textures, and backgrounds for print and web. Crafted visuals while following strict adherence to brand guidelines. Designed both internal and external visual communications and marketing for various platforms. Successfully translated the clients vision into a tangible, communicable visual product that effectively communicated the clients needs to others.

Produced Marketing literature including promotional fliers, signs, sales advertisements and more. Supplied the company with print-ready materials for sales and marketing purposes. Provided technical support for the client management database.

* Increased the client's profits by 33% after associating the logo with their brand image. * Created conceptual work during preliminary design phase of the contract and supplied design drafts to the art department for approval. * Utilized Illustrator CC to create vector artwork that exceeded the client's expectations. Implemented sound design practices to publish a logo that was simple, memorable and effective. * Improved process by following through from concept to completion of brand image and exporting to .PNG format * Ensured client satisfaction for their brand image through presentations in both digital and print formats.

* Created the logo and website for the client's tile setting business * Improved the device support of the website by converting the static site to a fluid, responsive mobile website * Improved the navigation of the website by implementing a drop-down menu which responded to touch events on tablets and scaled to mobile devices

* Achieved a 50% conversion rate in users from the main college site to the http:// www.cgtatschoolcraft.com. * Oversaw the change in the configuration of the logo and implemented sprites that were unobtrusive and user friendly. * Coded the CSS3 and HTML5 markup which allowed the logos to respond to a hover pseudoclass when hovering over with the mouse. Improved the interface of the school website. Updated the events pages with the current dates, times, and deadlines

Designed all of the promotional materials for company events using the Adobe Creative Cloud. Deliverables included, but were not limited to: event flyers, sales ads, product marketing literature, and social media blasts. Provided print-ready .PDFs for the client-management software. Utilized E-mail marketing tools to distribute mass emails for the 3000 plus members of the clientele database. Utilized organic search for A/B testing to evaluate KPI's during the analysis of marketing metrics on Google Analytics.