Elena Nazaroff

ShoeApps is an innovative sustainable luxury accessories brand that revolutionizes everyday footwear. As Founder and Creative Director, I spearheaded the development of versatile shoe attachments that transform the look of shoes instantly, perfect for transitioning from office to dinner or traveling light while maintaining style variety.
Key Achievements:
Conceptualized and launched a product line that simplifies women's lives by reducing the need for multiple pairs of shoes.
Developed sustainable, luxury accessories that allow users to follow the latest shoe trends at a fraction of the cost.
Created a solution for decluttering closets and lightening luggage while maintaining style versatility.
Impact:
Our products enable women to effortlessly change their look multiple times a day, save space in closets and suitcases, and reduce their environmental footprint without compromising on style or luxury.

Led creative vision and strategy for LivingResponsible.com, a platform promoting sustainable lifestyle and consumption. Collaborated with the IT team on interface design, developed new concepts, and promoted unique eco-friendly products.
Key Responsibilities:
Designed platform interface with IT team.
Developed creative strategies and new concepts.
Recruited artists and manufacturers for exclusive product lines.
Skills Utilized:
Creative Strategy, Team Collaboration, Brand Identity Development
Curation of Content Creation

Fall/Winter 2011 collection

http://www.style.com/fashionshows/review/F2011RTW-ZPOSEN

Work closely with founder of the brand and creative director Mario Moya
Designed and developed 2 collections a year
Manage design studio

http://www.youtube.com/user/moyaworld#p/a/u/0/LuPO7mmqf7c

http://www.youtube.com/user/moyaworld#p/a/u/1/ZeSqia-F7IY

Created line of organic clothing
Designed rocking-roll inspired women's wear collection
Using only 100% organic cotton and Eco friendly dyes

Founder of the brand, Creative director.
Ev&El collections was featured in ELLE, Vogue, Cosmopolitan, WWD, New York Times, People magazine, New York Post, New York Times.
Ev&El Pieces were featured in iconic 90's television shows “Melrose Place”, “90210”
Private clients include; Drew Barrymore, Artist formally known as Prince, Heather Locklear, Mariah Carey, Ivana and Ivanka Trump.
Sold to Barneys, Nordstrom, freestanding Ev&El store in Soho

Creative direction for the House of Fath
Featured in French ELLE; French / German / American Vogue; French and German Gala, L’Officiel