Ellen Freedman

Market Basket Potatoes Initial category design in building a “Store Branded” look for Market Basket packaging. By creating a consistent visual architecture for the packaging, I was able to constantly reinforce the brand image, differentiate the flavors through color and create excitement for the product line. Concepts • Package Design • Photo Manipulation • Production Art • Project Management

Market Basket Hamburger Skillets A new participant new to the dry goods category, Demoulas wanted to create a presence on shelf. We used color coded flavors, bold graphics, and a clean face panel to surpass the look of the national brand. Successful sales of the 4 skillet flavors led to entry into the dry potato category. Concepts • Package Design • Photo Manipulation • Production Art • Project Management