Ellen Freedman

Hopycon Mints Breath mint package designs for manufacturer in Indonesia. Concepts • Brand Design • Package Design • Photo Retouching • Production Art • Mock-ups

Noon Hour Herring Positioning within the gourmet food category necessitated designing with distinctive elements. Foil label is specially diecut while lid features hand lettered romance copy in gold ink. Concepts • Label Design • Illustration • Production

Market Basket Hamburger Skillets A new participant new to the dry goods category, Demoulas wanted to create a presence on shelf. We used color coded flavors, bold graphics, and a clean face panel to surpass the look of the national brand. Successful sales of the 4 skillet flavors led to entry into the dry potato category. Concepts • Package Design • Photo Manipulation • Production Art • Project Management

Market Basket Potatoes Initial category design in building a “Store Branded” look for Market Basket packaging. By creating a consistent visual architecture for the packaging, I was able to constantly reinforce the brand image, differentiate the flavors through color and create excitement for the product line. Concepts • Package Design • Photo Manipulation • Production Art • Project Management