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Head of Digital Marketing

Ellie Morgan

Norwich, United Kingdom
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  • About
  • About

    Ellie joined Studio 24 as an SEO executive in 2015 and since then has worked with a variety of brands giving her and the search team a wealth of knowledge to work with budgets of all sizes while providing the best possible results. For Ellie, it is to consider the user above all else.

  • Education
    • Bachelor of Arts (BA) Illustration
      Cambridge School Of Art
      2008 - 2011
      The Illustration course compromised of three years devoted to working with a variety of techniques, including: Drawing, Print making, Animation, book making, editorial illustration, narrative illustration and life drawing. Working to briefs and varying deadlines, students were taught working techniques and discipline, to prepare for the professional workplace. Technical training was provided in Adobe Illustrator, Photoshop, In Design and Dremweaver.
    • East Norfolk Sixth Form College
      2005 - 2007
  • Experience
    • Online Marketing Executive
      S E Marshall
      Apr 2013 - Present (13 years 2 months)
      • Managing content via the CMS (Affinity)- Timing new product to be online for seasonal catalogue release. Co ordinating with commercial and paper Marketing teams.
      • SEO/ Analytics reporting- Google Analytics and working with SEO agancies (Croud) to generate PPC campaigns as well as improving good natural search results.
      • Creation of banners for both Unwins and Marshalls, using Adobe Photoshop and Fireworks, manage homepage and banners across site.
      • Creation on E Mail Campaigns, using Adobe Photoshop, Fireworks and InDesign experience in generating E mails on a thrice weekly basis sent via E Mail Centre, with accompanying Analytic reports.
      • Generation of sale campaigns working to seasonal catalogue release, In accordance with seasonal requirements, I have designed online campaigns, provided artwork and content for release on deadlines.
      • Social media development, Facebook competitions using Rafflecopter, and setting up Youtube channels featuring ‘How To’ guides as well as setting up Pinterest with a view to expand.
      • Generation of infographics, ‘How To’ guides to be set up on site as ‘snippets’ to improve SEO.
      • Constant customer journey analysis. Overseeing customer feedback on site and creating a report with statistical findings.
    • E Commerce Web Assistant
      Jarrold Norwich
      Jul 2012 - Apr 2013 (9 months)
      • Working as part of a team maintaining the Company’s website via the CMS website management system; Divendo
      • Communicating with buyers , stakeholders and suppliers via phone, face to face and email for research of existing and new products
      • Working to a seasonal diary to ensure products, ranges and promotions are prepared and ready for online marketing
      • Photography and editing of imagery using PhotoShop prior to uploading
      • Uploading images of new and existing products for use on the company’s website
      • Demonstrating creative writing skills for product descriptions on the company’s website as well as blog writing, size guides and snippets
      • Face to face customer service skills are required when working on the shop floor including order enquiries and general product queries
      • Use of all Microsoft Office Suite software; Word, Excel and PowerPoint
      • Picking and packing of orders and processing stock information with the stock software system; Futura
    • Au Pair
      Private Au Pair -Austria
      Jan 2012 - Jul 2012 (6 months)
      • Working for a family as an Au Pair; helping with general household duties and also with teaching their two young children English and other school work.
    • Retail Assistant (Christmas Temporary)
      Jarrold Norwich
      Oct 2011 - Jan 2012 (3 months)
      • Serving customers face to face with orders as well as answering questions or queries
      • Working in a busy retail environment as part of a team
      • Collate and wrap customer bespoke orders of Christmas gifts ensuring effective organisational and prioritising skills to meet customer needs and satisfaction
      • Ensure the shop floor was kept well stocked at all times especially during busy periods to avoid customer disappointment and encourage repeat business
      • Working shifts at busy times sometimes and at short notice demonstrating flexibility
      • Adaptability was essential in this role as I was often required to work in different departments depending on requirements demonstrating initiative and adaptability
      • Time management and organisational skills were also essential in this role to ensure all tasks and responsibilities were completed to meet customer deadlines
    • Lifeguard
      Agios Nicolaos Swimming Pool, Cyprus
      Jul 2011 - Oct 2011 (3 months)
      • Working in a busy public swimming pool ensuring safety was maintained at all times
      • Working various shift patterns demonstrating flexibility and adaptability
      • Ensure pool area was kept hazard free at all times in line with health and safety rules
  • Skills
    • Graphic Design
    • Illustration
    • Visual Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @EllieMorgan, member since 2014
    • Following 8
    • Followers 6
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