Emily Reed
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About
Conceptually and practically skilled, my design and animation background is paired with an ability to creatively conceptualize and lead projects in fast paced production environments.
It’s all about your crew. The most successful campaigns I have had the pleasure to work on have been brought to life by a cohesive, engaged team grounded in strategic thinking and possessed by the desire to craft exceptional creative work.
Conceptually and practically skilled, my design and animation background is paired with an ability to creatively manage projects in fast paced production environments.
Please contact me for upcoming projects. -
Education
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BFA Computer GraphicsPratt Institute of Art and Design
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Experience
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Integrated Creative DirectorFreelanceLos Angeles, CAConceptualizing, developing and executing integrated brand initiatives - including key art, commercials, digital and social media for various clients.
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Integrated Creative DirectorAyzenberg Group/Space.CampPasadena, CADeveloped and lead campaigns for a multitude of clients, including Microsoft Edge, Xbox, Facebook and Oculus Rift. Responsible for conceptual development and strategic creative approach. Conceptualized, developed and lead integrated 360 multi-channel initiatives including commercials, digital and social media. Clearly and e ciently communicate ideas and rationale to key stakeholders. Manage and develop talent, systems and processes against clients' briefs, schedules and budgets.
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Freelance Art Director & Motion Designer / Client ListLos Angeles, CAHerzog and Co., BRKLY, Dirty Robber, OWN Network, Lifetime, Fuel TV, BBDO, Reelz Channel, FX Network, Crew Creative, AOL, Chelsea Pictures, Mousetrappe
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Creative Director/ACDGolinLos Angeles, CAFeb 2014 - Oct 2016 (2 years 8 months)Lead Creative on several high-profile accounts, including Toyota, Nestlé, Luna and St. Michelle Wine Estates. Oversaw and direct a skilled, yet nimble team of 5. Reported and worked directly with the Group Creative Director and CCO. Excelled at developing and pitching new business. Accomplishments have included winning: Clif, Barbie, Frito-Lay, Toyota Sienna and Toyota Special Olympics World Games.
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Senior Art Director - ContractHerzog and Co.Los Angeles, CAJan 2014 - Feb 2014 (1 month)Provided leadership for the creative team while their sta Creative Director was on sabbatical. Art Directed, concepted and created the title sequence for CNN Films, Lady Valor: The Kristin Beck Story.
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Design Director/Art DirectorFOX Broadcasting NetworkLos Angeles, CAJun 2011 - Dec 2013 (2 years 6 months)Oversaw and provided creative direction for all motion design produced for FOX network. Managed quality of design and directed creative output in a department of 13 designers. Reported to VP of Broadcast SVP of Design. Contributed in the development of campaigns across multiple platforms including on air design, web, outdoor, and mobile.
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Art Director, Animator & DeveloperBBDONew York, NYNov 2005 - Oct 2006 (11 months)Designed, animated and developed integrated campaigns for clients including: Cingular, Lays, NFL and Citibank.
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Senior Motion Graphics Designer & AnimatorCitigroupNew York, NYJul 2002 - Sep 2005 (3 years 2 months)Lead design and animation inside Citigroup for external and internal campaigns. Worked with in-house editors to make promotional content for on-air, multimedia presentations, DVDs as well as web-based content.
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Awards
MOST INNOVATIVE ADVERTISING FOR A BRAND / PRODUCT
May 2018 Golden Trailer Awards
Most Innovative Advertising For A Brand / Product -
Oculus “Step Into Rift” Brand Anthem
Bronze - Art Direction Campaign
Mar 2018 American Advertising Awards Los Angeles
Oculus Rift - Step into Rift Key Art
Bronze - Cinematography
Mar 2018 honor American Advertising Awards Los Angeles
Oculus Rift - Step into Rift Brand Anthem
2016 Gold Sabre Award
May 2016 honor SABRE Awards North America
Toyota: Share the Journey—Toyota with Golin
2015 Gold SABRE Award - Automotive
Mar 2015 SABRE Awards North America
Sienna Influencer Launch Campaign -
Industries
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Skills
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On Coroflot@EmilyReed, member since 2002
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Following 4
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Followers 4
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