Emma Louise Mclaughlin

A highly creative and motivated BA (Hons) Product Design graduate, with relevant and up to date skills developed during my time as a student at the University of Derby as well as in previous employment.

Learning Objectives I have achieved:

• Developed specific product design concepts marketed by specific brands, supporting brand values.

• Researched and analysed the work of Product Design Practitioners.

• Rationalised the conflicting demands of styling, ergonomics, manufacturing and sustainability imperatives within the Product Design Process.

• Analysed cultural aspects that determine the key semantic messages displayed by manufactured products and applied user centred design criteria in a design user need.

• Worked collaboratively in a group to identify project requirements and conducted relevant market and product research.

• Professionally presented initial concepts and market strategies for a product introduction to suit a specified scenario.

Personal Strengths:

• Self-motivated with excellent initiative

• Confident communicator

• Experienced in a team leading

• Positive and committed working attitude

• Willingness to learn new skills

Key Achievements:

• Working alongside Royal Crown Derby for new product development

• Product Design class representative

• University Ambassador

• Summer Internship at Cosy Direct