Robert J. Huffman

Direct marketing life cycle marketing, loyalty and affinity programs, product launches and branding, including creative concepting writing and project management of email, DM, print and online advertising national radio and TV internal communications and services messages. Other deadline writing projects: new business proposals, packaging, web site content and architecture, point-of-purchase and trade show materials. Works in team environment with designers, account, strategists, programmers, producers, editors, and marketing and sales representatives. Manager. Guided staff of writers in Creative Services department of major reference publisher and ad agency. Oversaw budget, personnel, training, planning, schedules and strategic marketing and creative issues. Entrepreneur. Operates a freelance copywriting and stock photography/photo prepress business with credits in dozens of books. Independently designed database applications solving process issues with various employers (style guides, translations, legal claims, etc.) Education/Expertise Oakland University: Bachelor of Arts in English minor in journalism. 1982. Classes: creative writing, poetry, news writing. Technology: Experienced in Mac OS, Word, InDesign, PhotoShop and FileMaker Pro. Clients: Automotive, airline, financial services, publishing.