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Sr. Art Director at Fahlgren

Bill Fioritto

Columbus, OH
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  • About
  • About

    Sr. Art Director with 9 years agency experience working in Print, Web, Experiential, Packaging and Broadcast. I strive to be a well-rounded, cross-disciplined designer with great design detail driven by big, integrated ideas. I'm a dedicated team leader and "get along with anybody" type of guy. I love what I do and have a lot of vision and self-motivation. Staying current on best practices, trends and consumer habits are part of the job and getting informed and inspired is the first step in any successful project for me.

  • Education
    • Bachelor Fine Arts Graphic Design & Advertising
      Columbus College of Art & Design
      2001 - 2005
      Every semester on the Dean's list. Portfolio Competition Scholarship winner. Anita Kuhntz Scholarship winner. Continual musical and performance art endeavors.
  • Experience
    • Sr. Art Director
      Fahlgren Mortine
      May 2005 - Present (21 years 1 month)
      As an Art Director, I'm developing creative for fully integrated campaigns of vast variety. I've worked on some of the world's most recognizable brands including McDonald's and Napa and some fantastic local organizations like Lifeline of Ohio, Local Matters and The Jazz Arts Group. My experience and expertise includes print, web, experiential and broadcast communications.
    • Intern
      GSW Worldwide
      Feb 2005 - May 2005 (3 months)
      As an intern I worked under Jeremy Rosario developing process books and brand illustrations and layouts for various pharmaceutical clients like Uloric and Prevacid.
    • Art Director
      TDCI
      Oct 2004 - Mar 2005 (5 months)
      At TDCI, I worked closely with the company to develop the branding identity of the BuyDesign Software product line. It was a great opportunity to lead a client through the branding process. We started with the logo design and application. I later designed the packaging, icon sets, collateral, web and marketing materials. We unveiled the new artwork at a company wide presentation in which I spoke about the art, how we arrived there and how to use it.
  • Awards

    Dec. 07 GD USA American Graphic Design Awards – 2 pieces featured, Several Columbus Addy's. 1 Gold National winner.

  • Skills
    • Art Direction
    • Graphic Design
    • Interaction Design
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  • On Coroflot
    @Fioritto, member since 2009
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