George Coholich, GCdesign

Launched GCdesign as a freelance exhibit design resource, focused on providing creative exhibit solutions to
tradeshow exhibit builders and their clients.

Directed design department efforts to exceed customer expectations. Devised creative exhibition strategies within a wide
range of industries for clients such as:
Bristol-Meyers Squibb Pharmaceuticals
- Provided key concepts and visualizations for major new build.
DDI (4 years)
- Delivered Best of Show designs at ASTD 3 years running. Shifted client paradigm to include thematic booths as more effective messaging environments.
DeMag Ergotech
- Conceived "Center of Innovation" as presentation platform for product demonstrations.
Komatsu America - ConEXPO and MINExpo (4 years)
- Created "OUTFITTERS" brand identity and retail space at ConEXPO 2005.
Millennium Pharmaceuticals
- Lead designer for all tradeshow events. Broadened scope of services to customer by adding
interactive presentation strategy. Increased value to customer.
Motorcraft
- Sculpted aluminum tubing into 16' tall "Brand Gods," creating huge buzz for client's re-emergence in the automotive
aftermarket.
NASA Space Ops Mission Directorate
- Created a family of kiosks for use at public outreach events.
Schering-Plough Pharmaceuticals (5 years)
- Served as lead designer for all major tradeshow events for four divisions.
- Created updated architecture for prominent division. Improved traffic flow to booth.
- Investigated and implemented various interactive technologies for in-booth educational activities.
Wyeth Pharmaceuticals (2 years)
- Designed new look & feel for several existing properties.

Demonstrated ability to design creative solutions in a wide variety of industries. Worked to ensure the success of Top Ten of Fortune 100 companies' exhibit programs such as:
- AT&T Exhibits Program (6 years)
- AT&T - Mobile "World Stage" Trailer Experiential Environment
- Cooper Power Systems - IEEE Booths (5 years)
- Ford Motor Company - NADA Exhibits (10 years)
- Ford Motor Company - Auto Shows Displays (5 years)
- Komatsu America - ConEXPO & MINExpo Exhibits (6 years)
- Porter Cable - Hardware Show
- Westinghouse Power Systems (5 years)