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Brand Consultant

Jason Garvale

Sarasota, FL
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  • About
  • About

    Begin Within™

    What does this mean? Why does it matter? It is the basic belief that governs my work when helping others develop their brand identity. It is vitally important to understand because all brand decisions stem from this idea.

    We are all individuals trying to do the best we can with what we have. If you are making brand decisions based on your individual fears, you could be stunting innovation and growth. Leading with fear will translate into your brand’s identity without you knowing. Equally, if you exude passion, your brand will naturally give off the same energy, attracting like-minded stakeholders.

    When we Begin Within™, we come to terms with our strengths and weaknesses. We become more vulnerable in order to open up the possibilities of what COULD be rather than what SHOULD be.

    I would love the opportunity to help you discover what COULD be.

    I’m a consultant passionate about building brand strategies with clients, strategists, and other creative people.

    Brand strategies are not just visual, they are also verbal. They are emotional and intuitive. My process brings clarity to voice and character and ensure my clients are matching what they do with what they say.

  • Education
    • Graphic Design
      Syracuse University
      1995 - 1999
  • Experience
    • Brand Consultant
      GARVALE
      Sarasota, FL
      Dec 2013 - Present (12 years 6 months)
      I’m a consultant passionate about building brand strategies with clients, strategists, and other creative people.

      Brand strategies are not just visual, they are also verbal. They are emotional and intuitive. My process brings clarity to voice and character and ensure my clients are matching what they do with what they say.

      By practicing mindfulness, I am able to observe each client as they are and without judgement toward a particular solution. This allows for an authentic and natural discovery of ideas. Mindfulness gives us the ability to reduce complexity to it’s simplest form. We focus on language, tone, pace, and emotion. We try to find your voice and continually ask, “How would [your company] behave in this moment?”
    • Graphic Design
      ROBRADY design
      2011 - Dec 2013 (2 years 6 months)
      ROBRADY design is a multi-disciplined product design and development studio that combines progressive industrial design, mechanical design, graphics / packaging design, rapid prototyping, and production program management to deliver profitable product solutions for our multinational client base. Key markets include Consumer, Electronic, Transportation, Marine, Medical, and Graphic products.
    • Art Direction and Design
      Freelance Graphic Design
      Jan 2003 - Dec 2013 (10 years 11 months)
      Freelance art direction and design for brand development.
    • Art Director
      Sarasota Magazine
      May 2007 - Feb 2011 (3 years 9 months)
      Art Director of marketing materials and publication design
    • Designer
      Floor 84 Studio
      2000 - 2002 (2 years)
  • Awards

    2014 Professional Gold Addy Award

  • Skills
    • Branding & Corporate Identity
    • Creative Direction
    • Graphic Design
  • Elsewhere on the Web
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  • On Coroflot
    @Garvale, member since 2012
    • Following 1
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