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Senior Designer: UX UI Designer, Product Designer, Web / Graphic / Visual Designer, 3D Viz. Artist

Gradinar Razvan

Oradea, Romania
builtbyg.com
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  • About
  • About

    Multidisciplinary Senior Designer with experience in roles such as UX UI Designer, Interaction Designer, Product Designer, Visual designer, Graphic designer, 3D Artist. I've worked with over 100 brands, got a Photoshop Master Certificate, 3 UX certifications, over 15 awards and recognition's, published 10 design articles and gained over 10 years experience in the web industry and design industry, while also having a Masters degree in Architecture, scoring the highest grade in university history, according to faculty, representing them at Archiprix - Worlds best graduation projects.

    I worked with over 100 companies based in the EU, US, Australia & New Zealand and some of the brands that I worked with include National Geographic, Grolsch, Government, multiple startups and small businesses, tackling a large amount of projects spanning from social networks, e-commerce to mobile applications, building a full UX cycle experience that spans across interaction design, information architecture, prototyping, usability, user research, wireframes, storyboards, mockups, user journeys, user flows, etc incorporating advanced UX skills such as eye tracking, heat maps and so on.

    My work has been selected from over 250 people, presenting my UX UI portfolio at Google London to professionals from Google, R/GA, Huge, MadeStudio,etc while my contribution to the community hasn't been left unnoticed, getting thanked by fellow peers from Autodesk, Raiffesen Bank as well as getting invited to exclusive events such as Facebook Elegant Tools.

    Working as a contractor / freelancer, led me to managing teams and working with stakeholders & developers directly, handling projects from start to finish by my own or with a team, building solid experience with launch strategies, mvp, road maps, online marketing, seo, gamification, on-boarding, while my personal projects gained 20.000 views, 400 comments and over 100 requests to "hire this guy" in less then 48 hours showcasing my empathy skill.

    ►SOME HIGHLIGHTS:

    ✔ +10 years experience in the web industry & design industry, half of which tackling UX projects

    ✔ +100 brands under my belt working with stakeholders, developers, product managers based in Australia, Germany, New Zealand, United Kingdom, United States, Romania

    ✔ +10 UX & design articles published across a wide variety of topics

    ✔ +30 UX related skills ( including prototyping, wireframing, storyboarding, full list in my resume )

    ✔ 3 UX certifications from key influencers: Nir Eyal, Joe Natoli & Oxford learning lab

    ✔ +300 problems solved, 80 being presented in my portfolio due to NDA

    ✔ Proven track record of delivering results as seen from my projects listed below

    ✔ Full UX cycle experience: Interaction design, research, information architecture, visual design

    ✔ Visual design skills: including wireframing, user interface design, adapting to visual styles

    ✔ Technical skills: HTML & CSS, SEO, Website optimization, etc

    ✔ Technical knowledge: API's, CDN, MVC, FTP, SSL and many more presented in my resume

    ✔ Masters Degree in Architecture ( see my LinkedIn education section to see how this helped )

    ✔ Cross device experience: web apps, mobile apps, wearable devices

    ✔ Unique ability to spot problems: writing about 100 UX problems found in Google products and LinkedIn bad UX at it's finest, drafts available on request

    ✔ Unique ability to drive user engagement, user interactions, user retention via Gamification

    ✔ Unique ability to understand users familiarity with the market based on their search pattern

    ✔ Multi-niche experience: web applications , social networks, e-commerce websites, desktop apps, games, smart watch apps and as Web Designer I've designed for almost every niche possible from working with the largest Romanian Political Party ( Government ) and a large Law firm to working with the director of a National Geographic documentary and a US agency collaboration

    ►► UX PORTFOLIO AVAILABLE AT

    http://builtbyg.com/ux-ui-designer-portfolio

  • Education
    • Bachelor Degree Architecture
      University of Oradea - Faculty of Construction and Architecture
      2007 - 2013
      I've built a solid understanding and experience of structures, drafting, BIM, parametric and modern architecture and I've tackled multiple landscape designs, urban planning, interior design projects, working on both small and large scale projects. This helped me develop 3D skills as well as further improve my overall design knowledge by : - constantly having to meet strict deadlines - using software efficiently & fast to meet deadlines - learning how to sketch and draw in perspective - conceptualizing a complex idea into a simple sketch or flow - further improving my skills to write & work with project briefs - learning how to do research, take & interpret criticism - identifying & solving problems - understanding how user flows work - project & time management - working in teams and coordinating teams, prioritizing and assigning work based on each team members strengths - understanding how people interact with a product, how a simple design decision can impact the way they interact
    • Masters Degree Architecture
      University of Oradea - Faculty of Construction and Architecture
      2007 - 2013
      Pursuing Architecture helped me develop CAD and 3D Visualization skills and learn new things such as psychology, user flows & interactions, ideation, team work, taking criticism and meeting deadline as well as understanding how certain design decisions can impact a user. UX and architecture are really quite similar, they both are tailored around research, building with users in mind, using data to influence your decisions and learning to think from the users point of view. They both rely on creating flows, iterations, gathering feedback and tackling complex problems and projects while coming up with solutions as well as understand user interactions and how certain decisions impact the users, making them both user centered.
  • Experience
    • Senior UX UI Designer ( contract )
      Immersed Games
      Gainesville, FL
      Jul 2015 - Present (10 years 11 months)
      Handling the UI and UX design for an upcoming educational iOS game.
    • Senior UX UI designer ( contract )
      Goldhawk Entertainment
      Londra, United Kingdom
      Jul 2015 - Present (10 years 11 months)
      Handling the UI and the UX for an un-announced RTS game.
    • Freelance UX UI designer | Interaction designer | Graphic designer ( project based )
      Various companies
      Mar 2014 - Present (12 years 3 months)
      ► SOME CLIENT PROJECTS:

      ✔ VARIOUS NDA PROJECTS - WEB | Confidential information
      ✔ MULTIPLE UX PERSONAL PROJECTS - WEB | Facebook smart watch app, Guild Wars 2, etc
      ✔ CPR PRODUCTIONS - WEB | Los Angeles music studio working with high profile artists
      ✔ FOODIES - MOBILE | Chef & food ordering mobile application
      ✔ PROFESSIONAL ACADEMY - WEB | High profile beauty salon and school with multiple location across Romania
      ✔ FARMACIA CONCORDIA - MOBILE & PRINT | Pharmacy mobile application and various in-store marketing designs
      ✔ ALEXANDRA MARIN - BRANDING | Fashion designer with multiple Design Week appearances including London, Bucharest, Malta,etc
      ✔ PARTIZAN SECURITY - BRANDING | Security company handling multiple high profile events and brands
      ✔ PARTIZAN ECOSERV - WEB CONSULTING | Sister company handling pest control services
      ✔ CARTIALEGEVIATA - WEB CONSULTING | Online e-commerce bookstore
      ✔ KANGOO JACK - WEB CONSULTING & PRINT | After school
      ✔ DEGRO SECRUITY - BRANDING | Security company
    • User Experience Designer | Visual Designer | Interaction Designer
      builtBYG
      Jun 2014 - Oct 2014 (4 months)
      The project shows some of my unique skills and how I use my SEO and tech skills to build a better user experience.

      ► ACCOMPLISHMENTS:
      ✔ 3000 users in two days, best of the week on 2 websites, trended on Dribbble design gallery, with a single tweet and a simple upload
      ✔ 300% website speed increase, cut down page size by 50%, wrote 1500 lines of CSS, created 16 unique visual designs & 30 UI wireframes
      ✔ 30 UX problems solved, cutting down costs by analyzing different web site structures and page layout issues early on
      ✔ adapted the content to users and identified if mobile is worth the costs and time by using user data and unique search query breakdowns
      ✔ iterated twice as fast cuting down turnaround time by 50% via rapid prototyping with Wordpress + Visual Composer
      ✔ encouraged exploration creating a continous intuitive user experience for 3 distinct user groups by applying different design principles
      ✔ identified how users interact with websites, what they look for and what they would like by performing ethnographic user research
      ✔ refined and improved the final solution by performing 10 A/B testing sessions and remote usability testing with different 3 user groups

      ► MORE INFO AND MY UX APPROACH:
      http://builtbyg.com/portfolio/builtbyg
    • UX Designer | Visual Designer | Graphic Designer | Project Lead ( contract )
      Uglyshoes.ro
      Oradea, Romania
      Sep 2013 - Mar 2014 (6 months)
      Designer shoes store, I've been involved in the full product cycle including launch, marketing, seo strategy.My most memorable moment is when the stakeholders said "trust me you will get far in the industry and we will be proud to say we worked with you", they recommended me to 4 other clients.

      ► SOME ACCOMPLISHMENTS
      ✔ identified +50 UX issues in their platform via a heuristic analysis which led to redesigning their website on a future proof platform,
      ✔ generated revenue in 3 months, eliminating 80% of the additional time and costs needed to hire dev teams to fix & go through old code
      ✔ surpassed 20 UX challenges and pro-actively solved over 100 problems during the website redesign, including technical ones
      ✔ overcame the lack of user information by identifying brand values and launching a Facebook pre launch campaign to gather user data, building accurate user personas, identifying who the users are, creating detailed storyboards to highlight their interactions as part of different user scenarios
      ✔ avoided user confusion due to layout differences between competitors and client by performing ethnographic research, market and competitor analysis
      ✔ reduced the need for users to guess which category hosts the products by using my SEO skills to identify new relevant card sorting terms
      ✔ surpassed stakeholders expectation by the way I handled the project from inception to completion, by handling almost everything, offering bi-weekly status reports and collaborating in key project decision making, informing them of potential issues, risks and priorities
      ✔ eliminated extra unplanned costs by providing an upfront detailed 20 page project roadmap which led to reaching every single milestone within budget and allocated time
      ✔ sought out by stakeholders to give feedback regarding new hires and their performance

      ► FIND OUT MORE:
      http://builtbyg.com/portfolio/uglyshoes
    • Freelance UX UI Designer | Product designer | Graphic designer ( project based )
      Various Companies
      May 2012 - Sep 2013 (1 year 4 months)
      ► Some of the brands that I've worked with include:
      ✔ PDL ( GOVERNMENT ) - PRINT | the largest political party in Romania
      ✔ ABRAHAM & ASOCIATII - WEB & BRANDING | one of the leading Bucharest law firms
      ✔ ZIARELEZILEI - WEB | romanian news aggregator website
      ✔ BENCRISIA = BRANDING & PRINT | IT company
    • UX designer | Visual designer | Product designer | Project lead ( contract )
      Archwaves
      Mar 2011 - May 2012 (1 year 2 months)
      Archwaves is a niche social network aimed at architects, I handled strategy, design and management.

      ► SOME ACCOMPLISHMENTS
      ✔ solved +100 user experience problems, creating +50 wireframes, +200 mockups based on 5 unique visual design directions, 8 storyboards, 3 prototypes, multiple diagrams, user scenarios & task flows combined in a gigantic mind map equivalent to 50 pages of paper
      ✔ created a global feature map containing various task flows, which helped envision how each feature is connected, what the task flows are and made it easy to hide, edit and move things in just a 5 seconds instead of 15 minutes or 1 hour thus increasing productivity and gaining the ability to work either on a certain feature or at a global app level and seeing how flows change and the impact of them
      ✔ designed an on-boarding system avoiding overwhelming users with all the features by introducing them slowly to the app in a unique way
      ✔ had a pre-final draft in just 2 weeks by using Photoshop to create wireframes and quickly explore and test different approaches, keeping costs down by using the tools at my disposal and not requiring additional expensive products or online tools
      ✔ explored different visual design directions, tailoring them to young and seasoned professionals
      performed usability testing on different prototypes which led to identifying early problems
      ✔ used red route analysis to define which of the 20 features need to be easily accessible, reducing the need to search or remember them
      ✔ designed a Gamification system that helped push user interactions by 30% while also drawing them back, keeping the website updated with user generated content
      ✔ conducted user research like ethnographic research and user interviews with 20 users of different levels of experiences to identify their habits, problems and how they use the web in their work-flow, resulting in a product that solves critical market problems

      ► FIND OUT MORE:
      http://builtbyg.com/portfolio/archwaves
    • UX UI Designer | Web designer & Graphic designer ( full-time )
      AHG Industry
      Sep 2010 - Feb 2011 (5 months)
      AHG is a multi-national German company and part of my work involved redesigning their entire e-commerce website, branding & consultation on different brands held by the company, as well as designing marketing materials, working closely with other departments. My most memorable moment was when I've shown them the two redesigns I made in 48 hours and they were so amazed that the whole office talked about it for the next couple of days, four months later I met the CEO.

      ► ACCOMPLISHMENTS:
      ✔ created over 100 iterations of the visual design and wire-framing as a way to truly refine the user experience and meet the users needs as well as their goal
      ✔ 30 page heuristic analysis that helped identify and fix multiple user experience problems
      ✔ performed heat map and eye tracking analysis to validate my design decisions, proving they were a better approach
      ✔ dramatically improved the flow and user journey, reducing the time to checkout and additional actions performed after login, while also integrating new features
      ✔ implemented multiple conversions optimization techniques into the wire-frames and visual design, aimed towards generating extra revenue
      ✔ redesigned their main online store in just four months, as a result me and a few colleagues went to the global HQ in Germany and met the CEO
      ✔ collaborated with other departments and regional stakeholders to build a product that is tailored to the user groups while also meeting stakeholder standards
      ✔ proposed two new designs for the main store which impressed the whole office, ensuring that I know what I’m doing
      ✔ sought out to handle and provide feedback on other company brands and projects
      ✔ overcame the challenge of working with a devevelopment team based in another country by coming up with solutions within platform limitations, reducing the time to market
      ✔ delivered developer notes after each iteration, reducing back and forth communications

      ► FIND OUT MORE:
      http://builtbyg.com/portfolio/german-crystal
    • Web designer & Graphic designer ( freelance / contract )
      Various companies
      Jan 2005 - Sep 2010 (5 years 8 months)
      Worked on over 50 projects as well as have a collaboration with a US agency. Below are some of the brands that I've worked with.

      ✔ NATIONAL GEOGRAPHIC - WEB | Handled the web design for Ocean Warrior documentary
      ✔ BLANK LABEL - WEB | US | Award wining custom tailoring
      ✔ GROLSCH - PRINT | Europe | High profile international beer label
      ✔ US AGENCY COLLABORATION - WEB | Numerous web projects for various niches
      ✔ BEAUCOMP CAPITAL - WEB | US | Organic food e-commerce store
      ✔ SHAKE & DANS - WEB | Romania | Dance school
      ✔ CAMPAIGNS DIRECT - WEB | US | Web agency
      ✔ SOLARGE TEHNIC - BRANDING & WEB | Romania | Solar panels company
      ✔ DESIGNBUZZ MAGAZINE - BRANDING & WEB | US | Design news website
      ✔ FLIX INDEX - WEB | US | Movies and TV streaming website
      ✔ FSQUARED - WEB | US | Design agency
      ✔ LINDER - WEB | US | Logistics company
      ✔ SOCIAL SCIENCE - WEB | Australia | Music band
      ✔ MKPIPE LIMITED - WEB | United Kingdom | Design agency
      ✔ SLOVAK CASINO - BRANDING | US | Casino
      ✔ ESRO ONLINE - WEB | United Kingdom | Gaming website
  • Awards

    ► COMPETITIONS:

    ► THE DOTS - UK @ Google London

    ► ARCHIPRIX - WORLDS BEST GRADUATION PROJECTS @ MADRID

    ► ISTOCKPHOTO.COM - BATTLE ROYALE

    ► ROMANIAN ARCHITECTURE ORDER - DESIGN CONTEST

    ► FEATURED ON:

    - engadget.com

    - massively.com

    - tentonhammer.com

    - habrahabr.ru

    - rawz by abduzeedo

    - line25.com

    - creattica.com

    - coroflot.com

    - portfolios.ro

    - cruzine.com

    - architectureserved.com

    - youthedesigner.com

    EXHIBITS:

    - 3 times featured at Oradea Art Gallery

    - Archiprix Madrid

  • Skills
    • Graphic Design
    • UX
    • Visual Design
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