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Design Director

Gregory Atwood

San Francisco, CA
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  • About
  • About

    Professional Design Director/Marketing/Visual Communicator with deep experience in current and relevant online and print channels of visual communications: from websites and e-mail campaigns to all facets of print from multi-channel branding campaigns to simple sell sheets. A quality-driven approach, practice, and management of designcraft throughout my career has facilitated the successful launch of many national and international consumer and B2B branding, advertising, and promotional campaigns for privately-held companies, Fortune 1000 companies, and their advertising agencies. Committed to delivering memorable, original, and cost-effective marketing solutions with a team of like-minded marketing professionals.

  • Education
    • BFA Illustration
      Art Center College of Design
      1971 - 1975
  • Experience
    • Art Director
      Golden Gate Sotheby’s International Realty
      Sep 2011 - Present (14 years 9 months)
      My services for Sotheby’s save the organization between $1M and $1.25M per year in
      otherwise externally acquired services. I design and produce the print and digital versions
      of magazine and online advertisements, brochures, ­and provide property website and microsite ­design for residential estates in the $5MM to $50MM range, internationally marketed.
    • Principal
      Gregory Atwood Visual Communications
      Jul 2009 - Present (16 years 11 months)

      GAVC is a visual communications design consultancy that offers UI design, branding design and development, publications design and production, advertising, and all visual aspects supporting marketing and promotional campaigns.

      Clients include California Healthcare Foundation, GfK Research, Google, Inner Workings,
      the Institute of ­Noetic Sciences, Knowledge ­Networks, MCorp. Consulting, NCPHS (Northern California ­Presbyterian Home and Services—The Sequoias-San Francisco, The Sequoias-Portola Valley, and Tamalpais of Marin), the San Francisco Symphony, the San Francisco Theological Seminary, WCI (West Coast Industries), and Zeimer Advertising.
    • Creative Director
      LEGO
      Novato, United States
      Directed all graphic brand management, including product/software prototypes and kiosks, user interfaces, trade show graphics, and final packaging graphic design for the LEGO MindStorms brand, a line of ready-to-assemble robotic computer toys marketed to 9 to 15 year-olds. MindStorms is one of the best-selling educational products in America. continued
    • Senior Graphic Designer
      Real Estate Media Corporation
      San Rafael, United States
      As part of a small team, designed and produced through pre-flighting and PDFs four real estate magazines per month, each 60 to 120 pages. Scanned, edited, color-corrected and proofed all four-color image files used in the publications. Converted all print files for our online version of the publications.
    • Principal
      MemeSoup
      San Rafael, United States
      MemeSoup was a consultancy that specialized in the early integration of online and print branding and promotional campaigns for financial institutions, search engines, online entertainment and their agencies. Clients included Triad, Berkeley Systems, Clarinet, Individual, Inc. and FCB/Promotions.
    • Principal Artist / Art Director
      Stormfront Studios
      San Rafael, United States
      Art directed and led the creative art team for Madden NFL 96 and Madden NFL 97 (EASports). I conceived and designed the interfaces, and then art directed the development team to offer the first fully-immersive 3D user interface for a video game. I also developed the user interface design for Tony La Russa Baseball 4 (Maxis). I also designed the interfaces, transitional animations, and product demos for Byzantine: The Betrayal (Discovery Channel/Multimedia).
    • Director
      Decker Bullock Sotheby's International Realty
      Greenbrae, United States
      Art I design and produce the print and digital versions of magazine and online advertisements, custom digital and print brochures, exclusive property websites and microsite design, e-blast campaigns, digital eBooks and Marketing Reports, and presentations for residential estates in the $5MM to $45MM range, internationally marketed.
    • Principal
      Gregory Atwood Visual Communications
      Greenbrae, United States
      GAVC is a visual communications design consultancy that offers UI design, branding design and development, publications design and production, advertising, and all visual aspects supporting marketing and promotional campaigns. Clients include California Healthcare Foundation, GfK Research, Google, Inner Workings, the Institute of Noetic Sciences, Knowledge Networks, MCorp. Consulting, NCPHS (Northern California Presbyterian Home and Services-The Sequoias-San Francisco, The Sequoias-Portola Valley, and Tamalpais of Marin), the San Francisco Symphony, the San Francisco Theological Seminary, WCI (West Coast Industries), and Zeimer Advertising. continued
    • Principal / Creative Director
      Gregory Atwood Visual Communications
      San Rafael, United States
      Jul 2009 - Aug 2016 (7 years 1 month)
      GAVC was a design consultancy that specialized in the integration of online and print branding and promotional campaigns. Clients included PGP Corporation, California HealthCare Foundation, LeapFrog, Applied Graphics, BrainBang, Dental Club One, Dancetime Publications, and Eureka! Design.
    • Art Director
      Institute of Noetic Sciences (IONS)
      Petaluma, United States
      May 2005 - Jul 2009 (4 years 2 months)
      Responsible for design and production of all marketing and promotional materials for this nonprofit institute. Founded by Apollo astronaut Edgar Mitchell after his historic moonwalk, IONS is dedicated to advanced scientific research into human consciousness. * Redesigned and produced Shift: at the Frontiers of Consciousness, a full-color, high-end quarterly publication that is distributed worldwide, both in print and online, serving as the ambassador for the mission of IONS. * Handled all promotional marketing and branding work for a biennial international conference, attended by thousands. * Launched an in-house design studio serving internal and external clients, thereby consolidating our brand while effecting hundreds of thousands of dollars in savings over four years in previously subcontracted print, email and web-based work. * Developed a project management system to successfully manage, track, archive, and retrieve hundreds of projects and thousands of assets across several departments inside and outside IONS. * Named and created a new brand identity for Voices of Vision, a quarterly set of CDs featuring scientific and spiritual leaders and offered as a premium to donor/members.
    • Creative Services Manager
      ZapMe! Corporation
      San Ramon, United States
      Jun 1999 - Jun 2000 (1 year)
      Managed, co-designed and directed the production of the public and corporate web site, as well as all user interfaces for the in-school product-at the time, the nation's largest in-school educational Interactive Media Network. Content was exclusively directed to the educational requirements of its 13 to 19 year-old student audience, their teachers, and school administration.
    • Design Director
      Arthur Andersen Business Consulting
      San Jose, United States
      Jul 1998 - May 1999 (10 months)
      Recruited and contracted as the Design Director for Arthur Andersen Business Consulting’s Internet New Media Group, a pioneering foray into online solutions for their clientele. Designed, art directed, and co-developed ecommerce prototypes, presentations, and demos, as well as the Internet New Media Group’s own web site.
    • Design Director
      Arthur Andersen
      Jul 1998 - May 1999 (10 months)
      Design Director Business Consulting's Internet New Media Group, a pioneering foray into online solutions for their clientele. Designed, art directed, and co-developed ecommerce prototypes, presentations, and demos, as well as the Internet New Media Group's own web site.
  • Awards

    and Recognition * Best of Show EMMA (Europe's Oscar � for computer games) for Byzantine: The Betrayal

    Top 30 Must Have Products HomePC magazine for Byzantine: The Betrayal

    Top 30 Computer Games of All Time PC Gamer magazine for Tony La Russa Baseball 3

    Silver National ADDY public awareness advertising campaign for the Contra Costa Water District and Solem Associates. * Silver the Society of Technical Communications

    for Optilink's Product Literature Honorable Mentions the Society of Technical Communications

    for Intersil Integral and Silicon General

  • Industries
    • Advertising
  • Skills
    • Art Direction
    • Communication Design
    • Concept Art
    • Copywriting & Editing
    • Creative Direction
    • Creative Suite
    • Design Management
    • Illustrator
    • InDesign
    • Photoshop
  • Elsewhere on the Web
    • k
  • On Coroflot
    @GregoryAtwood, member since 2016
      • Followers 2
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