Holly Hamilton Dorgan

• Provide a range of creative solutions for print and digital including retail packaging, brand identity, collateral, advertising, retail merchandising, environmental, and presentations.
• Clients include CaptainU, Cardinal Joseph Bernardin Catholic School, Chicagoland Roof Cleaners,
Glas Associates, Illinois Roof Cleaning, NewVision HR, RideTight and Venus Taylor Training.

• Provided leadership and creative direction to a team of 9 that included 5 designers, a photographer,
a copywriter and a print production manager.
• Inspired, motivated and nurtured the design team providing clear direction and constructive feedback.
• Set and implemented the overarching creative direction and vision for the internal clients, meeting their strategic business objectives, while bringing proactive creative leadership from strategic ideation to project completion.
• Provided creative direction and produced products, logos, packaging, catalogs, web banner advertising and in-store POP for multiple retail outlets.
• Provided direction and creative for various booth graphics at various trade shows and events.
• Supervised and art directed all Team Sports photography projects that included working with professional athletes as well as all product photography. Directed all pre-production and post-production activities.
Set photography standards across all product categories to ensure consistency.
• Continuously acted as gatekeeper and brand steward of all creative produced with superior attention to detail maintaining the integrity of the brand across all markets with both internal and external agencies.
• Led the analysis of all creative projects to clarify the workflow planning, set all timelines and made determinations on the status of all projects based on importance.
• Developed and executed a creative standard process within the department for file organization, project documentation and overall workflow.
• Oversaw the management of all external creative vendor relationships, which included evaluating new partners to further maximize quality, project volumes and business growth.

• Provided creative direction for all Creative Services projects that include advertising, brochures, direct mail,
multi-media, etc.
• Designed and produced projects including print advertising, environment/trade show graphics,
sales promotions, P.O.P., collateral, direct mail, logos, corporate identity/branding, etc.
• Led brainstorming efforts within the creative team. Collaborated with various members of the
marketing department to accomplish the most effective design for each piece.
• Supervised and art directed photography projects. Directed all pre-production including securing photographers, budgeting and scheduling, casting talent, directing set design, determining locations, etc. Coordinated all post-production activities.
• Provided direction to marketing in the refinement of creative strategies and briefs. Provided support in developing project parameters and project elements. Provided creative direction and strategy and lead production of creative work.
• Maintained global communications and branding guidelines, and insured corporate branding adherence.

• Responsible for the design and implementation of a new brand campaign that transcended all marketing materials including advertising, product logos, direct mail advertising, sell sheets, and packaging.
• Reviewed all materials, both print and web, to ensure the consistency of the corporate brand.
• Managed design staff and outside freelancers.

• Conceptualized and designed high-end marketing materials for various clients that included University of
Chicago, Blue Cross/Blue Shield, ION Consulting and Crescent.
• Managed all phases of projects from concept through completion.
• Guided and mentored team members and other designers.

• Managed three creative services team members.
• Designed a multi-tiered promotion initially implemented during Platinum's first and extremely successful one-to-one marketing effort, later utilized further at various trade show events.
• Designed advertising, corporate identity systems and managed the process of rolling out the corporate image marketing brochure in 9 languages.

• Designed brochures, print advertising, corporate identity systems, invitation and logos.
• Reviewed all creative to ensure the consistency of the corporate brand.
• Guided and mentored team members and other designers.