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Experienced Copywriter

Harry Asimenos

Hicksville, NY
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  • About
  • About

    Copywriter with 10+ years of experience. Revolutionized the style of writing for the first company he worked with. Effectively writing copy that was ahead of its time; utilizing detailed information, customer-friendly text and SEO-keyword infused copy that was ahead of its time. Mission is to write effective copy that "virtually" places the product in the customers' hands with the understanding that e-commerce customers are hesitant when purchasing products online. Provide comfort and ease-of-mind in purchasing in an e-commerce minded consumer world.

  • Education
    • Multidisciplinary Studies (Bachelor's Degree) English/Journalism
      Stony Brook University - SUNY
      2000 - 2005
  • Experience
    • Copywriter / Head Copywriter
      Equity Brands LLC.
      New York, NY
      Apr 2021 - Present (5 years 2 months)
    • Inventory Analyst
      Global Industrial
      Port Washington, NY
      Sep 2018 - Apr 2020 (1 year 7 months)
      • Reviewed & placed Purchase Orders for assigned supplier to Distribution Centers.
      • Responsible for managing inventory levels & safety stock levels for assigned suppliers & product lines .
      • Prioritized delayed shipments & customer back ordered products; Expedite & find alternative solutions to resolve backorders in a timely manner.
      • Ensured timeliness of product delivery & the quality of the product delivered through frequent interaction with vendors, warehouse shipping & receiving teams & Product Managers.
      • Identified slow moving inventory, as well as, increased demand to initiate supplier returns.
      • Worked cohesively with Product Management & Import Procurement teams to maintain proper sales demands & inventory levels.
      • Assisted Product Managers with strategies to purchase product at the lowest possible cost.
      • Met with Product Managers to discuss & resolve supplier issues & to review product line performance.
      • Identified product database errors & followed up with forecast team to ensure proper product forecasting.
      • PCS (ProfitCenter Software)
      • Oracle Demantra Demand Management
      • Blue Ridge Global Supply Chain Software
      • Excel
    • Copywriter
      Macy's
      New York, NY
      Jun 2016 - Nov 2017 (1 year 5 months)
      • Wrote copy that maintained the company's voice, including headlines & subheads.
      • Updated copy & input edits on assigned projects.
      • Created retail & editorial-based copy for print advertising including direct mail & magazines.
      • Ensured style formatting and adhered to strict deadlines.
      • Efficient InDesign & MAS intranet software systems.
    • Proofreader (Part-Time)
      MACY'S
      New York, NY
      Dec 2013 - Jun 2016 (2 years 6 months)
      * Proofread print ads, catalog pages, event posters, direct mail, etc. * Maintained accuracy & consistency in print ads & direct mail. * Corrected ROP & magazine advertising based on buyer and marketing submissions. * Ensured style formatting and adhered to deadlines. * Efficient in OSX, Adobe & InDesign.
    • SEM/SEO Junior Copywriter
      LABELIUM
      New York, NY
      Jun 2013 - Jun 2013
      (Contract) * Created captivating consumer-faced copy for significant marketing and advertising campaigns. * Improved search engine optimization for international hair, beauty and fashion brands including Maybelline, L'Oreal and Lancome. * Proofread, edit and fact-check promotional copy, advertisements and descriptions. * Created SEO-based copy to improve Google search results for brand and product web pages. * Wrote compelling copy to promote product launches for cosmetics, hair care, and luxury brand e-commerce websites.
    • Web Copywriter
      BED BATH & BEYOND
      Union, NJ
      May 2011 - May 2013 (2 years)
      (Contract) * Developed creative copy for product information & bulleted description on E-commerce website. * Edit CrowdSource copy written by third party company to ensure proper brand voice and formatting. * Uploaded Web content using Riversand Product Information Management (PIM) and Master Data Management (MDM) software. * Worked with buyers to implement high volume changes. Harry Asimenos Page 2 (646) 407-5509
    • Copywriter
      SYSTEMAX INC.
      Port Washington, NY
      May 2006 - May 2011 (5 years)
      GLOBAL INDUSTRIAL Copywriter * Wrote creative & promotional copy for E-commerce website and quarterly catalogs. * Uploaded Web content using ProfitCenter Software (PCS). * Brainstormed ideas, gathered information and wrote copy for monthly sales team newsletters. * Trained, managed and copyedit junior copywriters to ensure proper brand voice and formatting. * Managed workload and edit outsourced copy from third party company located in the Philippines. * Edit, managed and maintained trafficked workload for multiple freelance copywriters. * Developed and wrote scripts for internet videos and commercials for use on YouTube. * Developed transcript copy and materials for instruction manuals. * Utilized SEO style of writing to promote category pages and product descriptions. * Wrote alt-tags and meta-description copy for images used in photo galleries. * Wrote callout copy on images to showcase detailed specifications, features and benefits of products. * Efficient in WordTracker & Google AdWords.
  • Industries
    • Commercial Equipment
    • Kitchen, Bath & Home decor
    • Lighting
    • Luxury Goods
    • Retail
  • Skills
    • Copywriting & Editing
    • E-Commerce
    • Editing
    • InDesign
  • Elsewhere on the Web
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  • On Coroflot
    @HAsimenos, member since 2012
      • Followers 2
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