Hoa Ly-Dominguez

•Implementing 2 dimensional graphics into 3 dimensional Point of Purchase displays through design programs such as Creative Suite 6.
•Cross communication with retailers, structural designers, and art agencies to create various marketing displays.
•Vast understanding of P.O.P displays ranging from mailers to motion pole toppers, temporary and permanent.
•Vast knowledge of printing processes and stock mediums.
•Creating artwork used in various stages of display developments.
•Creating templates used for artwork creation.
•Setting up and creating print forms used in production.
•Color and content proofing prior to production.
•Cross checking dielines/keylines with production art.
•Illustrating and creating instruction sheets used in field for display assembly.

•Creative consulting with clients to address their needs.
•Manages workflow and coordinating with design team to ensure timeliness and efficiency.
•Oversaw all aspects of design, starting at conceptual through finished products.
•Prepares files for preflight and plate production used on offset presses.

•Assist in design concepts for packaging.
•Creation of art through Illustrator and Photoshop.
•Photo retouching for final production.
•Creating artwork used in prototypes and comps.
•Creating artwork used in marketing materials.
•Explored packaging layouts proposed to clients
•Built and maintained templates accordingly to client provided key lines and style guides.
•Constructed 3-D comps of proposed packaging used in market research.
•Assisted production team with image editing and in-house photography.
•Designed and updated marketing material presented to clients and new prospects.

•Prepared magazine layout according to templates.
•Designed and implemented graphic elements based upon issue’s theme.
•Explored typographic elements through type setting.
•Organized and inventoried image files.

•Created book layouts for educational materials used in specialized education.
•Implemented changes to old products to coincide with current lines.
•Type-set provided text according to template and publishing guidelines.
•Coordinated appropriate art notes to text.