Tim Smith

Sole proprietor of design consultancy founded on the principles of consistently providing strategic, integrated creative solutions for corporate, internet, consumer packaged goods and retail branding initiatives.

Lead environmental graphic design efforts in Workplace, Retail and Higher Education markets. Responsible for creative direction, expanding capability offering, staff development, internal and external client relationships, managing contract employees and overseeing staff utilization.

Responsible for creative direction of visual communications developed primarily for the built environment, specifically in the fashion and near-luxury market segments. Also served as co-lead for the graphic design discipline with a staff of 25 plus designers, and led design efforts for the new FRCH identity.

Responsible for all aspects of visual communications: creative direction, design, management, consultation, development, and implementation. Co-managed staff of several design directors, graphic designers and production artists. Involved in presentation of design concepts in various phases to clients and led the visual communications aspect of many new business presentations to prospective clients. Assisted in the development of new media and interaction design capabilities. Projects included corporate and retail identity, product/service brochures, packaging, in-store communications, environmental graphics, media design and interaction design. Client engagements included: Microsoft, Disney, IBM, BMW, Chrysler, Polaroid, Kodak, Museum of Science and Industry (Chicago), Citibank, Royal Bank of Canada, Banamex (Banco Nacional de Mexico), Banpais (Mexico), Huntington Banks, Republic Bank of New York, LEGO, Watani (Saudi Arabia), Bridgestone/Firestone and Franklin Covey. Adjunct Professor Columbus College of Art and Design